Embed Size (px)
Citation preview
march 13, 2009
social media/Riley Hayes
social media/origins
we use this term to describe a lot of things. perhaps too many.
photo credit: D'Arcy Norman
social media/what is it?
essentially, “social media” describes an ever-changing set of online communication
channels, venues, and tools.
social media/what is it?
that is ok.
only a fraction of these things are relevant to any given person or organization.
you will never see or use them all.
social media/why is it important?
social media is important because it is communal.
photo credit: Seattle Municipal Archives
social media/why is it important?
it is important and useful because it helps people publish content
share things meet other people
carry on conversations
the currency of social media is conversation and content.
social media/the commune rules
like any community-based activity, successfully using social media requires active
participation, sharing, and mutual needs.
deception is fatal and greed is not cool.
social media/what does it look like?
social networks (facebook) online communities (yelp)
virtual worlds (Second Life) blogs (boingboing)
microblogging and messaging (twitter) photo sharing (flickr)
video sharing (YouTube) wikis (Wikipedia)
example 1/Learnmore
example 2/3M PSD
Example 3/New Tactics
example 4/AXE
my role/a thoughtful approach
in today’s online marketplace, as in the physical one, influence is neither purchased nor sold –
it is earned through the relationships you build,
the company you keep, and the conversations you inspire.
the right plan can help companies to participate and experience digital influence through
social media.
phase 1/awareness + insight
take a broad look at the activities occurring in numerous venues (blogs, online
communities, etc.), locate the relevant conversations and participants, and analyze them with your business objectives in mind.
learn about what is happening.
phase 2/smart planning
create a pragmatic, integrated road map for your social media effort, which outlines
business objectives critical roles
timelines expectations
measurable outcomes pitfalls (legal department?)
phase 3/participate, fully
join or create the conversations that further your objectives, and those of your customers. this also
includes market testing, whereby you ask the community to provide feedback about what you’re
sharing.
it must be a dedicated effort that reflects your DNA.
phase 4/integration
the success of your social media initiative depends on other efforts to deepen and
strengthen offline relationships.
connect your digital efforts to other activities.
this ensures synergy and efficiency.
to begin/experiment internally
start a twitter account join facebook
share your work on flickr (Creative Commons!) use slideshare
start blogging create a company wiki
brainstorm with clients. call me. seriously.
further reading/the innovators
mashable.com Joseph Jaffe Chris Brogan
thank you/mark holterhaus
mobile: 763 229 2995 twitter: mholterhaus skype: mholterhaus
email: [email protected] blog: HOUSEKEPT
