social networks on the mobile

Laurel Papworthsilkcharm.blogspot.com

…an investigation

Today

• Statistics

• Quotes

• Telecommunications – challenges

• Social network fundamentals

• Monetising

• Mobile social networks – types

• Summary

“ … There are currently nearly 50 million members in "mobile social communities" and is expected to reach 174 million worldwide by 2011... “

“ … Juniper offers that user-created content related to the mobile phone industry is positioned at around $576 million for 2007, while it is expected to hit some $5.75 billion by 2012. “

Statistics

Juniper

ABI Research

“A mobile social media company is a company that provides a mobile-only Internet service …

…rather than a window or portal into a desktop Internet service. This differentiation is important because a service like ours is specifically designed to be consumed on a mobile phone and is not a half-baked or trimmed down version of a desktop Internet service/website. “

BluePulse

“When people talk about Web 2.0 they usually mean open API's and RSS feeds coming out of your ears. We took a few of the most prominent "Web 2.0" golden children and mobilised them using a java client. “

Mobileglu

To be contactable at the beach. What more do you want?

Our mobile phone today

mooshimooshisan- Flickr

…includes our friend’s details

Flickr:inagalway

Carriers and walled gardens

Flickr:tanya hk

Lob your content over a wall to someone on another network

wikimedia

Flickr: Heaven’s Gate John

The grass IS

always greener

On the GREEN network

Flickr:Miss Aniela

Telecommunications Apartheid

Free the Network!

If you want one in Australia 2008,DO NOT renew

your plans. It probably will be

on the Telstra Network

From Engadget

Input restrictions (enablement layer sucks)

ATT.com

Flickr:superlocal

Speed of connection varys

Features of a Social Network

•Purpose

•Swarms

•Rituals•Roles

•Etiquette & Rules

•Leaders

•Profiles•Places

•Events

Monetising Mobile Social Networks

• Consumer pays

• Companies sponsor

• Advertising

• eCommerceDouble or triple dipping (two or more of the above)

• Revenue share

• Free til October 31st*• *small print: STANDARD GPRS charges

apply• Then Unlimited

$7.95 all you can eat, includes bandwidth but not Optus Zoo landing page

• Or MobiPack EasyPass$3 per month, 50c per visit

• ONLY AVAILABLE ON OPTUS

Social Bookmarking, Tagging Communicate Online Community Dating

eCommerce Social Games Location Based Social Netw orks Identity

Know ledge Marketing Multimedia New s

Mobile Business Publish RSS Search

VAS Aggregators/Portals

dating

communicate

community

multimediatagging

marketing

mobile media and social network breakdowns

• Fast Flirting: 4 million subscribers, speed dating via text with an avatar. (pure mobile, pure dating)

• Jumbuck island: With the feel and control of a game, create an avatar to walk around and meet other people (virtual world)

dating & virtual world

• Pirates of the Caribbean: up to 16 players, cross-carrier (from Disney).

social games and contests

piratesmobilemultiplayer.com

• Phone-tag: you are given a tag, have to take a photo, upload it, rated and ranked (aargh matey tag)

semacode.org

tagging

mobilicio.us - Read delicio.us tags on your mobile

socialtext.com/miki

wiki - social knowledge management

Socialtext wiki: secure access, authentication, easy navigation, editing and search.

social media and multimedia

Moblr is a mobile video community.

Videos shown on Moblr have been submitted by Moblr members, they have been shot either through a camera phone or any other device that allows video capture. It is free to publish your videos.

On Moblr users can view all videos (no membership required) comment and rate videos (members only) publish their own videos (members only) .

Where are you?

UandMe

- WAP-enabled GSM

-3G handset

- accurate to within 400mof the handset's exact location in metropolitan areas

- up to 5km in rural areas. 

Location based services

Mobiles2Go

- GPS phone

- accurate to within 10-20m

- Receive texts when a phone enters or leaves a zone

Location based services

reviews, rating & ranking

• What we already know: small screens, walled gardens, locked mobiles, speed of connection, keyboard is missing.

• Fundamentals of social networks: purpose, places, profiles, roles, leaders, etiquette, events, rituals, swarms

• Monetising: consumer pays, companies sponsor, advertising, eCommerce and revenue share

• Types of mobile social networks: dating, virtual world, social games, contests, barcodes, tagging, mobile wikis, social media/multimedia, location based services, reviews, rating and rankings,

• Sites to visit: mymobilepals, mobilecrunch, smartmobs

Summary

some sites to visit

Flickr:jeremyplemon

It’s so over between us