Social Networks Key Data (Europe - September 2010)

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September 2010

Facebook and Social Networks Key Data

2

Facebook Data

Monthly update Facebook key statistics

» Get Facebook main figures for European countries

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3

Everybody is on Facebook (France)

48%52

%

13-17 3,4 million

18%

18-24 ans

5,3 million28%

25-34

5,0 million27%

35-442,6 million 14%

45+ 2,4 million 13%

Women10 million

Men9.2 million

Faceb

ook P

op

ula

tion

19,284,420 Active users in September 2010

30% of the French population43% of the French web users

13-173.5 mil-

lion18%

18-245.2 million

27%25-345.2 million

27%

35-442.9 mil-

lion15%

45+2.9 mil-

lion14%

13-1718-2425-3435-4445+

4

TOTAL AUDIENCE

43000

TOTAL AUDIENCE

840000

TOTAL AUDIENCE

1300000

France: Who is on Twitter, Linked In and Foursquare ?


Male

Female

0% 10%20%30%40%50%60%70%80%

74%

26%

Male

Female

0% 10%20%30%40%50%60%70%

66%

34%

Male

Female

0% 20% 40% 60% 80% 100%

92%

8%

0-17

18-24

25-34

35-44

45-54

55-64

65 or more

0% 5% 10% 15% 20% 25% 30% 35% 40%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 10% 20% 30% 40% 50% 60%Sourc

e:

Goog

leA

dpla

nner

5

Everybody is on Facebook (United Kingdom)

48%52

%

18-24 ans5,3 millions

28%25-345,0 millions

27%Women14.5 million

Men13.4 million

45% of the British population55% of the British web users

Faceb

ook P

op

ula

tion


13-17 3,7 million

18-24 ans

6,9 million

25-34

6,9 million

35-444,7 million

45+ 4,2 million

13-174 million

14%

18-247 million

25%25-34

7.5 million27%

35-445 million

18%

45+4.7 million

17%

13-1718-2425-3435-4445+

6

UNITED KINGDOM:Who is on Twitter, Linked In and Foursquare ?


Male

Female

0% 20% 40% 60% 80%

68%

32%

0-17

18-24

25-34

35-44

45-54

55-64

65 or more

0% 5% 10%

15%

20%

25%

30%

35%

40%

45%

TOTAL AUDIENCE

3 800 000

Male

Female

0% 20% 40% 60% 80% 100%

78%

22%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 10% 20% 30% 40% 50% 60%

TOTAL AUDIENCE

1 100 000

Male

Female

0% 10%20%30%40%50%60%70%

66%

34%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 10% 20% 30% 40% 50%

TOTAL AUDIENCE

2 400 000

Sourc

e:

Goog

leA

dpla

nner

7

Everybody is on Facebook (Germany)

13-17 3,4 millions

18%

18-24 ans5,3 millions

28%25-345,0 millions

27%

35-442,6 millions 14%

Men4,9 million

13% of the German population17% of the German web users

Faceb

ook P

op

ula

tion


13-17 1,5 million

18-24 ans

2,9 million

25-34

3,1 million

35-441,5 million

45+ 1 million

Men5.5 mil-

lion50%

Women5.5 mil-

lion50%

13-171.6 mio15%

18-243.2 million

29%25-343.3 million

30%

35-441.6 mio15%

45+1.1 mio10%

13-1718-2425-3435-4445+

8

TOTAL AUDIENCE

110000

TOTAL AUDIENCE

840000

TOTAL AUDIENCE

2900000

GERMANY: Who is on Twitter, Linked In and Foursquare ?


Male

Female

0% 20% 40% 60% 80% 100%

78%

22%

Male

Female

0% 10%20%30%40%50%60%70%80%

76%

24%

Male

Female

0% 20% 40% 60% 80% 100%

91%

9%

0-17

18-24

25-34

35-44

45-54

55-64

65 or more

0% 5% 10% 15% 20% 25% 30% 35% 40%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 5% 10% 15% 20% 25% 30% 35% 40%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 20% 40% 60% 80%

Sourc

e:

Goog

leA

dpla

nner

9

Everybody is on Facebook (Portugal)

Men1,2 million

25.4% of the Portugaise population52.8% of the Portugaise web users

Faceb

ook P

op

ula

tion


13-17 375 k

18-24

625 k

25-34

750 k

35-44450 k

45+ 300 k

Men1.3 million

49%

Women1.4 million

51%

13-17410 K15%

18-24683 K25%25-34

819 K30%

35-44491 K18%

45+327 K12%

13-1718-2425-3435-4445+

10

TOTAL AUDIENCE

84 000

TOTAL AUDIENCE

1 000 000

TOTAL AUDIENCE

1 200 000

ITALY: Who is on Twitter, Linked In and Foursquare ?


Male

Female

0% 10%

20%

30%

40%

50%

60%

70%

80%

76%

24%

Male

Female

0% 10% 20% 30% 40% 50% 60% 70%

66%

34%

Male

Female

0% 20% 40% 60% 80% 100%

82%

18%

0-17

25-34

45-54

65 or more

0% 5% 10% 15% 20% 25% 30% 35% 40%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 5% 10%15%20%25%30%35%40%45%50%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 10% 20% 30% 40% 50%Sourc

e:

Goog

leA

dpla

nner

11

Everybody is on Facebook (Spain)

25-345,0 millions

27%

23.7% of the Spanish population37.88% of the Spanish web users

48%52

%

Women5.7 million

Men5,3 million

Faceb

ook P

op

ula

tion


13-17 0,9 million

18-24 ans

2,2 million

25-34

4,0 million

35-442,1 million

45+ 1,2 million

13-17992 K9%

18-242.3 mil-

lion21%

25-344 million

37%

35-442.3 mil-

lion21%

45+1.3 mio12%

13-1718-2425-3435-4445+

12

TOTAL AUDIENCE

57 000

TOTAL AUDIENCE

630 000

TOTAL AUDIENCE

1 200 000

SPAIN: Who is on Twitter, Linked In and Foursquare


Male

Female

0% 20%

40%

60%

80%

100%

78%

22%

Male

Female

0% 20% 40% 60% 80%

74%

26%

Male

Female

0% 20%

40%

60%

80%

100%

89%

11%

0-17

25-34

45-54

65 or more

0% 10% 20% 30% 40% 50% 60% 70%

0-17

35-44

55-64

0% 20% 40% 60% 80% 100%

0-17

25-34

35-44

45-54

55-64

65 or more

0% 10% 20% 30% 40% 50% 60%Sourc

e:

Goog

leA

dpla

nner

13

Everybody is on Facebook (Europe 5)

Men63,2 millionsF

aceb

ook P

op

ula

tion


13-17 10.5

million

18-24 ans

36 million

25-34

37 million

35-4420 million

45+ 14 million

Men35 million48.6%

Women37 million51.4%

13-1710.5 mio14.5%

18-2418.3 mil-

lion25.4%

25-3420.8 million

28.7%

35-4412.2 mil-

lion16.9%

45+10.3 mio

14%

13-1718-2425-3435-4445+

14

Foursquare, Linked In and Twitter in Europe 5:Comparison of uniques visitors


United Kingdom

France

Germany

Spain

Portugal

Italy

0 1000000 2000000 3000000 4000000

3800000

1300000

2900000

1200000

350000

1200000

2400000

840000

840000

630000

240000

1000000

110000

43000

110000

57000

6400

84000

FoursquareLinkedInTwitter

Sourc

e:

Goog

leA

dpla

nner

15

A high level of activity (worldwide data)

50 % daily active users

25 billion of contents* are

shared each month16 billion

minutes spent on Facebook

daily

6 billion pieces of content

shared weekly

1 million photos viewed every second

100 millions users connect to facebook from

their mobile deviceMobile users are 2x more active

than auther members

Average of 130 friends per user

A user generates an average of 70 contents* each

month

Each link published from an external site generates an average of 3 clics

to the site

250 000 sites have implemented a facebook plugin (old FB Connect)

*Content = web links, news, status, blog post, note, photo, video…

Business

Social Networks Key Data (Europe - September 2010)