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Presentation given by Adido to business owners showing an overview of social media and whether it should be considered as part of a marketing mix for SMEs in the UK
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Social Networking – essential marketing tool or waste of time?
September 2010
Today’s Agenda
Introduction
Who uses the Internet?
Social media – hype or not?
Developing a strategy
Some success stories
Summary
Some of our clients...
£4.5 billion
imrg.org – April 2010
Why online marketing?
If you want to grow your business, you need to grow your sales
Millions use search engines to find your services online everyday
Getting online marketing right can drive £££’s in enquiries & sales
Who uses the Internet?
36,820,000 Internet users in the UK – 72% of market
21.8 million use Internet everyday
UK averages 34.5 hours per month per user vs EU average of 16 hrs!
Who uses the Internet?
Who uses the Internet?
Should you believe the hype?
Is it relevant to your business?
Don’t believe the hype!
Old Spice campaign
• 146m video views• 171,000 YouTube subscribers• Google & Twitter searches up over 2200%• Emmy winning video production
BUT…
Don’t believe the hype!
“… got more impact from two sets of buy-one, get-one-free coupons for Old Spice. The last such coupon expired July 31, leaving Mr. Mustafa and his social-media buds to do the heavy lifting themselves the final eight days ended Aug. 8, apparently resulting in the slowdown.”
http://adage.com/article?article_id=145569
• “Social media is free!”• It isn’t…
Don’t believe the hype!
• “Social media is free!”• It isn’t…
• “I need to do some Social media because everyone else is doing it!”• You don’t…
Don’t believe the hype!
• “Social media is free!”• It isn’t…
• “I need to do some Social media because everyone is telling me to!”• You don’t…
• “Having a Twitter & Facebook page means I’m doing social media”• You’re not…
Don’t believe the hype!
Social media is here to stay
Social media is here to stay
• 100,000,000 videos on YouTube
• 200,000,000 blogs
• 1 billion tweets on twitter
• 200,000,000 active global users of Facebook every month
Watch this over lunch - http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Social media is here to stay
Social media is here to stay
http://liesdamnedliesstatistics.com/page/2
Creating a social media plan
• Research your target market• Do they use social media? • How do they use it and what are they talking about?
• What will success look like? • Don’t use other metrics to measure success
• Create short & long term objectives• Start slowly and invest in social when you are confident
and can see results
Creating a social media plan
Where does social media fit?
Where does social media fit?
Doughnut marketing
Where does social media fit?
http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic/
Where does social media fit?
http://www.slideshare.net/mhoneywell/social-media-hype
Where does social media fit?
Where does social media fit?
http://www.slideshare.net/mhoneywell/social-media-hype
Golden rule of social media
“Be patient and give your social networking efforts at least six to twelve months to develop credibility and gain a meaningful following.
Don’t be disheartened if it doesn’t happen overnight - this is not a direct response medium.”
Read more: http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business#ixzz10LFaaUxz Under Creative Commons License: Attribution
Social media can (and does) work!
Emma Bridgewater• Facebook & Twitter fans up to 2,000+• 30% increase in online sales
East Durham College• Over 100 fans in less than a week• One of ours
Read more: http://www.socialsmallbiz.com/2010/07/22/social-small-biz-case-study-emma-bridgewater-pottery/
Social media can (and does) work!
Primera• 2,500+ visits via social channels• 1,000+ sign ups to newsletter• Another one of ours
Dell• Over $3m in sales generated• Huge communication & feedback channel for the company
Read more: http://business.twitter.com/twitter101/case_dell
Thank you for listening!
Join us for one of FREE online marketingmaster class this October
28th October 201011.45am – 2pmThe Crab Restaurant, Bournemouth
Go to http://www.adido-solutions.com/seminar
or follow us on – twitter.com/adido
Websites I read making this…
http://www.slideshare.net/niexo/social-media-is-a-hype-and-advertising-sucks-or-how-social-media-is-changing-brand-communication
http://www.freshbusinessthinking.com/news.php?NID=4002&Title=Survey%3A+Small+Businesses+Don%92t+Have+Time+To+Use+Social+Media+To+Generate+New+Business
http://www.boldhorizon.co.nz/brand-marketing-blog/index.php/social-media-small-business
