Social Media Week Beirut

Social Media Week hits BEIRUT - Get Involved!

ABOUT

Ian Schafer CEO of Deep Focus

"This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to "connectivity" that I have ever attended or been a part of.”

Social Media Week sets out to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.

ABOUT SMW

Surpassing expectations, the February 2011 conference saw exponential growth becoming the world’s largest simultaneous multi-city conference.

DATA POINTS

Following on the great success of Social Media Week February 2011, the next iteration of Social Media Week will again span the globe this September 19-23, 2011. Beirut will be part of this big event, taking part simultaneously in eleven other cities across four continents, offering a great diversity in both geographic and cultural locations.

ABOUT SMW BEIRUT

Los Angeles

Vancouver

Bogotá

São Paulo

Rio de Janeiro

Buenos Aires

Glasgow

Amsterdam

Berlin

Milan

Moscow

Beirut

SMW CITIES

Social Media Week Beirut (SMW Beirut) will be organized for the first time in Beirut, brought to you and produced by 90:10 Group Middle East! SMW Beirut is aimed to be a unique and innovative social media week, Happening over 5 days, With more than 30 events in different venues in the city, Giving access to as large audience as possible, connecting people & content around diverse and rich themes, with speakers and participants from different horizons, bringing to all the learning experiences for a better understanding of social media in each of industry sectors.

ABOUT SMW BEIRUT

Nowadays, Social Media cannot be ignored as it represents a new and innovative way to communicate and display messages to a wide range of people around the world; yet you can target your messages and communication. Social Media is part of a new world without any boundaries. Middle East has joined the online era and is now the most attractive part of the world for investors and worldwide leaders. Beirut appears to be the best open gateway to connect the region to the rest of the world, with its pioneers industries and its cultural radiance, Beirut will be at the heart of the Social Media world for one week and will connect with the others participating cities.

WHY BEIRUT?

SMW Beirut will allow all the sectors in our society to share their experiences, discuss relative topics, ask questions, exchange and engage with each others about the way they have /or not yet, integrated Social Media” in their communication strategy:

Banking and Finance Hospitality and Tourism Technology (Case Study: Nokia) Gaming Beauty and Fashion Real Estate Arts and Culture FMCG Advertising and Media NGO, people and Society

Sectors involved

•  How to educate clients about the importance of SM? •  The importance of e-reputation •  How to engage with customers efficiently on SM? •  Social Media and Advertising solution (Facebook) •  Social Media listening and monitoring, what is it? •  Social Media Evolution: Google + •  Traditional vs. social media marketing •  Community Management: what is it? •  Branded content, what is it? Its importance? *Kindly note that SMW Beirut is flexible in terms of themes/topics to be presented, we are always welcoming our guest speakers, sponsors and partners to share with us their preferences on the choice of the topics to be discussed

Advertising and Media themes Proposed*

Nokia employees spoke at events around the world

Nokia employees engaged

Tweets shared during the week

16% 24

97%

1.8 million Twitter followers reached

of conversation included mentions of Nokia

24 Nokia N8 phones given away via Random Acts of Kindness

positive sentiment from people on Twitter

Headline sponsor of Social Media Week

Powered #NokiaConnects campaign

Powered Random Acts of Kindness phone give-away

Sponsored #NokiaConnects Shorts

Keynote Presentation in New York

Mashup of twitter, nokia OVI maps & foursquare

35 200

1200

CASE STUDY

Craig Hepburn Global Director, Social Media, Nokia

"Social Media Week is more than an event, its a movement. Such an innovative event that taps into the human networks of people across the world and encourages sharing and best practice will move us forward faster and more effectively than traditional event silos. Nokia is proud to be powering such an innovative movement through our #NokiaConnects solutions and helping people join the conversations and participate from every walk of life"

David Eastman CEO North America, JWT

“Hosting Social Media Week’s Business, Media & Communications Hub at JWT was a great thing for us to do. All told we saw about 3,000 people come through our doors. Together we took part in an important conversation about the nature of connectedness, in ways both human and technological.”

Freddie Laker Director of Digital Strategy – Asia SapientNitro

"Social Media Week in NYC is at the forefront of my favorite social media events around the world. The quality of the content, the speakers, and the attendees is first class and I'm already thinking about how I can participate in other SMW events around the world!”

John Winsor CEO of Victors & Spoils

“Social Media Week is changing the definition of what a great conference is. Of all of the events I have a chance to speak at and participate in, this is by far my favorite.”

Ellen McGirt Senior Writer, Fast Company magazine

“Social Media Week is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future. Not only did I leave with a deeper understanding of how the world is wired today, I left with something even more valuable: friends and allies.“

•  City Headline Sponsor Package •  Content Hub Host Package •  Content Hub Sponsor Package •  Event/Session Sponsor Package •  Live Streaming Package

Local City Sponsorship

CITY HEADLINE SPONSOR Social Media Week Beirut powered by 90:10 ME

1.  Brand Positioning, including SMW Beirut naming rights, placement across website on sidebar and sponsors & partners page, and across local printed signage (Banners, poster boards, AV graphics etc)

2.  Content integration, including curation and production of [SPECIFY NO.] dedicated event(s), speaking opportunities for brand representatives, Q&A interview & partner profile on Beirut blog

3.  Product Integration, including virtual or physical integration of products, applications or services; facilitation of product giveaways & competitions; or custom development of web and/or mobile apps

4.  Promotion & Marketing, including mention in press releases, in blog posts, email marketing, newsletters, mentions at select events, during opening and closing events and at the official press conference [IF RELEVANT].

HUB SPONSOR Sponsor a Content Hub targeting a specific theme or topic

Deliverables: -  Become the lead sponsor of either the People & Society, Business, Media & Communications, Entertainment & Gaming, Science & Technology or Art & Culture Content Hub -  Brand positioning in participating city and at Content Hub, in press and marketing materials and across Hub and city specific signage -  Curation of a up to five Hub events (panels or speaker sessions) -  Space at Hub to integrate and/or showcase products/services

Social Media Week’s Business, Media & Communications Hub, hosted at JWT’s office in New York

EVENT SPONSOR Sponsorship of a one-off event and/or session

Deliverables: -  Brand inclusion on local city website on sidebar and Sponsors page, on local signage and premium placement within event partners page on schedule -  Featured promotion of event including dedicated blog posts, sharing on Facebook & Twitter and inclusion in email marketing

Additional support including event curation, venue space and live streaming production can be provided at a higher sponsorship rate.

Freddy Laker, speaking at Sapient Nitro sponsored event, Hosted by Hearst Corporation at the Art & Culture Hub

HUB HOST Become a Content Hub and host events on a specific theme or topic Deliverables/Requirements:

-  Host daily events as either the People & Society, Business, Media & Communications, Entertainment & Gaming, Science & Technology or Art & Culture Content Hubs -  Provide event space, logistics, AV, staffing for up to 20 events/session during the week -  Curate a minimum of five events/sessions during the week -  Key brand positioning in participating city as Content Hub, in press and marketing materials and across Hub and city specific signage

COST: IN-KIND

Social Media Week’s Entertainment & Gaming Hub, hosted at The Red Bull Space

LIVE STREAMING Connecting the live video experience in each city

Deliverables: - Naming rights to streaming content -  Brand placement on city channel with header banner -  Pre-roll brand placement -  Post-roll messaging -  Distribution through exclusive partnership with Facebook and global media partners

CONTACT

For any inquiries, please contact: Monica Karam [email protected] Social Media Week Web: http://socialmediaweek.org/beirut Twitter: @SMWBEIRUT Email: [email protected]

THANK YOU