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Nuñez PR Group, Copyright 2010
Social Media TrainingPresented by: Nuñez PR Group
Nuñez PR Group, Copyright 2010
About Us
• Specializing in e-PR.
• Helping companies improve their brand visibility and reach more customers.
• Providing strategic communications counsel for businesses.
Nuñez PR Group, Copyright 2010
Impact of Social Media
Watch this quick video by Erik Qualman about the ROI of Social
Media
Nuñez PR Group, Copyright 2010
Why Use Social Media
Social media is not just a new business trend; it can be one of the most efficient and effective channels for reaching your target audiences.
Communities like Facebook, Twitter, LinkedIn and YouTube enable businesses to:
Increase Sales
Improve Customer Service
Enhance Brand Visibility
Engage With Target Audiences
Nuñez PR Group, Copyright 2010
Facebook Overview
Nuñez PR Group, Copyright 2010
Privacy Settings
• Decide who gets to see what.• Each tab allows you to control specific account details.
Nuñez PR Group, Copyright 2010
Friend Requests
• You do not have to accept all requests− Use ‘Ignore’ or ‘Block’ to manage connections
• Categorize connections
• Tell your friends you are using Facebook for work
Nuñez PR Group, Copyright 2010
Notifications
Don’t worry about remembering to check Facebook for things that happen. Facebook will notify you.
Nuñez PR Group, Copyright 2010
Messages
Facebook messages can be a great way to reach busy people
Nuñez PR Group, Copyright 2010
Facebook Search
• Facebook is a great search engine
• Use Facebook to find new leads and businesses in your area
• Search for current customers or search for people in your region• Send an introductory message about your company
without having to friend them.
Nuñez PR Group, Copyright 2010
Your Facebook Wall
• Appropriate photo• Current info• Post status updates
and link to friends and pages
• Comment & ‘Like’ Posts
• Create a unique URL: www.facebook.com/chevisenglish
Nuñez PR Group, Copyright 2010
LinkedIn Overview
• Import your most current resume
• Upload a professional photo
• Update your summary
• Adjust your privacy settings
Nuñez PR Group, Copyright 2010
Leverage the Site
• Import your Outlook contacts: • www.linkedin.com/outlook
• Send messages• Make use of your connections
Nuñez PR Group, Copyright 2010
Leverage Groups
• Join industry and local groups• Comment on group discussions• Connect with group members
Nuñez PR Group, Copyright 2010
Flickr
• Upload images of your offices, media coverage and events
• Create tags when uploading photos in order to increase search engine optimization (SEO)
Nuñez PR Group, Copyright 2010
• Share company updates and news • Search for relevant discussions• Reach potential customers and influencers
Nuñez PR Group, Copyright 2010
Blogging Best Practices
• Keep all content relevant to your audience
• Write short, informational and personal posts
• Always include a photo
• Work in videos
• Create tags for each post: Think WWGD (What Would Google Do)?
Nuñez PR Group, Copyright 2010
Questions? Contact Us
Jessica Nuñez, PresidentO: (972) 380-9595
Chevis English, Account ExecutiveO: (972) 325-1555
