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How can you measure your social media activities?
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Bert Van Wassenhove
Chief Digital Officer at Square Melon
Digital Marketing & Communication professional
Founder Spreadid
Twitter: @iBert
How can you measure your social media activities?
3-step model
Listen
Engage
Act
Why Listen/Measure?
Danger = Alert the tribe
Two EyesTwo Ears
Two NostrilsONE MOUTH
How to Listen?
Do some searching
Determine where conversations are happening
Make sure you cover all relevant channels
Learn the language
Meet the influencers
Move to real-time monitoring
Tools
The Market
Monitor Manage PresenceLaunch
Conversation
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Post-facts search and analyse what happened.
•Google: the best search engine (also real-time)•Topsy: add limited analytics•Social Mention: adds more interpretation, but
often gets it wrong
The Market
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Post-facts search and analyse what happened.
•Google: the best search engine (also real-time)•Topsy: add limited analytics•Social Mention: adds more interpretation, but
often gets it wrong
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Pro-active monitoring of conversation:
•Google Alerts: Sends messages when new search results are found.
•Advanced tools: Engagor (Belgian startup•query building•interpretation of sentiment•trends•etc.
The Market
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Pro-active monitoring of conversation:
•Google Alerts: Sends messages when new search results are found.
•Trackur: Free simple tracking (save searches)•Advanced tools: Add intelligence such as query
building, interpretation of sentiment, trends, etc.
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Pro-active monitoring of conversation:
•Google Alerts: Sends messages when new search results are found.
•Trackur: Free simple tracking (save searches)•Advanced tools: Add intelligence such as query
building, interpretation of sentiment, trends, etc.
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Analyze the influence of social on your presence
•Google Analytics: Origin of traffic, popular content in social, ...
•Postrank: How your content is spread online.•Strutta: Organize contests and track social
success
Listening Tools
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Keep an eye on your social meadia performance
•Swix: A social media dashboard•Klout, Peerindex, : Your position in social media
(use as KPI)
The Market
Monitor Manage PresenceLaunch
Conversation
Search:Google
TopsySocial MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
Monitoring:Google alerts
Trackur
AttentioEngagor
Viral HeatRadian6Hubspot
Keep an eye on your social meadia performance
•Swix: A social media dashboard•Klout, Peerindex, : Your position in social media
(use as KPI)
More tools ...
Monitor Manage PresenceLaunch
Conversation
Search:
GoogleTopsy
Social MentionTwitter, FB, ...
Track performance
Your site:Google analytics
PostrankStrutta
Your profileSwixKlout
PeerindexGrader
SpredfastHootsuiteTweetdeck
SeesmicSpout social
Strongmail
Spreadid...
Monitoring:
Google alertsTrackur
AttentioEngagor
Viral HeatRadian6Hubspot
to me ...
