SOCIAL MEDIA STRATEGY

IN SIX MINUTES  

#TLL6x6  @whatleydude // @SohoSquareLDN  

or

#TLL6x6  @whatleydude // @SohoSquareLDN  

HOW TO DEVALUE A MULTI-MILLION

POUND INDUSTRY IN FIVE MINUTES AND FIFTY-EIGHT SECONDS  

#TLL6x6  @whatleydude // @SohoSquareLDN  

#TLL6x6  @whatleydude // @SohoSquareLDN  

PEOPLE LIKE BRANDS  

#TLL6x6  

BRANDS LIKE PEOPLE  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

MAKE STUFF THAT CONNECTS BOTH OF THEM TOGETHER  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE BRANDS  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE STUFF  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE CATS  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE BEING TOGETHER  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE BEING ALONE  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE SKATEBOARDING  

@whatleydude // @SohoSquareLDN  

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PEOPLE LIKE SURFBOARDING  

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#TLL6x6  

PEOPLE LIKE PAINTING  

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#TLL6x6  

PEOPLE LIKE THE SOUND OF SEAGULLS WHEN THEY ARRIVE AT THE BEACH  @whatleydude // @SohoSquareLDN  

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PEOPLE LIKE CLEAN BEDSHEETS  

@whatleydude // @SohoSquareLDN  

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PEOPLE LIKE RAINY MONDAYS  

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PEOPLE LIKE GOING TO THE CINEMA  

@whatleydude // @SohoSquareLDN  

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PEOPLE LIKE CRUNCHY TOAST IN THE MORNINGS  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE HOLDING HANDS  

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PEOPLE LIKE LONG WALKS IN THE PARK  

@whatleydude // @SohoSquareLDN  

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PEOPLE LIKE YOU  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE ME  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

PEOPLE LIKE TO SPEND TIME FINDING NEW WAYS  

@whatleydude // @SohoSquareLDN  

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PEOPLE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE STUFF ON FACEBOOK  @whatleydude // @SohoSquareLDN  

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PEOPLE LIKE A LOT OF THINGS  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

BRANDS LIKE PEOPLE  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

BRANDS LIKE SALES  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

BRANDS LIKE ££££££££££££££££££££££££££££££££££££££££££££££££££££££££££  @whatleydude // @SohoSquareLDN  

#TLL6x6  

BRANDS LIKE IT WHEN YOU BUY STUFF  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

SO HOW DO WE MAKE STUFF THE SAME?  

@whatleydude // @SohoSquareLDN  

#TLL6x6  @whatleydude // @SohoSquareLDN  

Integrated Social Planning Framework

1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage

Social & Search Insight

Measurement Benchmarks

| | | | |

#TLL6x6  @whatleydude // @SohoSquareLDN  

Integrated Social Planning Framework

1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage

Social & Search Insight

Measurement Benchmarks

Influencer Management

Community Management

Content Activation

| | | | |

| | | | |

#TLL6x6  @whatleydude // @SohoSquareLDN  

Integrated Social Planning Framework

1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage

Social & Search Insight

Measurement Benchmarks

Social Experience

Influencer Management

Community Management

| | | | |

| | | | |

| | | | |

Content Activation

#TLL6x6  @whatleydude // @SohoSquareLDN  

Integrated Social Planning Framework

1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage

Social & Search Insight

Measurement Benchmarks

Engagement Advertising

Content Syndication

Digital Media Relations

Social Experience

Influencer Management

Community Management

| | | | |

| | | | |

| | | | |

| | | | |

Content Activation

#TLL6x6  @whatleydude // @SohoSquareLDN  

Integrated Social Planning Framework

1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage

Social & Search Insight

Measurement Benchmarks

Engagement Advertising

Content Syndication

Digital Media Relations

Performance Measurement

Optimization

Social Experience

Influencer Management

Community Management

| | | | |

| | | | |

| | | | |

| | | | |

Content Activation

#TLL6x6  @whatleydude // @SohoSquareLDN  

Integrated Social Planning Framework

1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage

Social & Search Insight

Measurement Benchmarks

Engagement Advertising

Content Syndication

Digital Media Relations

Performance Measurement

Optimization

Social Experience

Influencer Management

Community Management

| | | | |

| | | | |

| | | | |

| | | | |

Content Activation

#TLL6x6  

EASY, RIGHT?  

@whatleydude // @SohoSquareLDN  

#TLL6x6  

EASY, RIGHT? THANK YOU.  

@whatleydude // @SohoSquareLDN