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Social Media Strategy based on Growth Rates of LinkedIn Groups 9/27/2010

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This study shows the best way for Haverford College to increase the number of its alumni in its Linked In alumni group is to tell its alumni to join Linked In. And the best way for Bryn Mawr College to increase the number of alumnae in its alumnae group is to tell its alumni that there's a LI group and to join it. Why? Because 38% of HC alumni on LI are in its main LI alumni group and only 27% of BMC alumnae on LI are in its LI alumnae group.

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Page 1: Social Media Strategy based on Growth Rates of LinkedIn Groups 9/27/2010

E*S*Q Unlimited Exec Summy Social Media Growth Rates

Want to go from data to social media action? Call or email Bruce E. Segal • 610-667-8188 • [email protected]

Analysis•Insight•Action! Actions:1. To increase size of BMC Alumnae group, use message that says “Join our Alumnae group on LI.”2. To increase size of HC Alumni group, use the message “Join LI and then join our alumni group.” 2.1 The classes where HC has the best opportunity to grow are 1950-92, '95, '96 and '08. The heat map shows they have lowest percentage of classmates in LI group than average.

Analysis & Insights:• Haverford College has both the fewest living alumni & alumni with LinkedIn profiles. Yet it has the most alumni in its LI group & thus group with highest percentage of living alumni. It has a steady number of alumni join its LI group each day. Its LI group will grow if more alumni join LI.• Bryn Mawr College has fewest alumnae in alumnae group, yet it has most alumnae with LI profiles. Its LI group will grow if more alumnae on LI join its group.• Swat has the 2d most alumni both on LI & in its alumni group, yet it has the most living alumni.

2008 2009 2010SwatB.M.C.H.C. 13,74813,42113,121 17,13516,81516,500 19,75819,40418,920Total Living UnderGrad Alumni

11/1/08 2/1/09 5/1/09 8/1/09 11/1/09 2/1/10 5/1/10 8/1/10 11/1/100%2%4%6%8%10%12%14%

Percentage of

Living Alumni

In LI Group

SwatB.M.C.H.C.

6.1%

10.2%

Tipping point = 15.0%

8.2%

11.9%

% Living Alumni In LI Group1.41.61.82.0

Avg New Alu.. 1.631.511.76

Alumni per Day who Join LI Groups 50's 195019511953

60's

1960196119621963196419651966196719681969

70's

1970197119721973197419751976197719781979

80's

1980198119821983198419851986198719881989

90's

1990199119921993199419951996199719981999

00's

2000200120022003200420052006200720082009

10's 2010201120122013

1%1%1%

2%2%1%1%2%1%5%1%2%1%

7%6%9%8%4%5%9%7%4%1%

11%14%14%12%9%11%12%10%10%8%

18%15%17%12%13%16%17%13%13%13%

23%15%18%19%17%18%16%18%15%18%

1%3%16%25%

HC % In Group

1% 25%% Class In Grp

11/1/08 2/1/09 5/1/09 8/1/09 11/1/09 2/1/10 5/1/10 8/1/10 11/1/100%5%10%15%20%25%30%35%40%

Penetration Ra

te % Alumni on

LI in Alumni Gr

oup SwatB.M.C.

H.C.38.7%

25%

35%30%

% Participation Alumni on LI in LI group2008 2009 2010SwatB.M.C.H.C. 1,6391,251500 1,5171,212405 1,5411,271551

Number of Alumni in LI Group2008 2009 2010SwatB.M.C.H.C. 4,2453,5311,565 5,5644,6531,894 5,3344,5171,947Number of Alumni On LI