E*S*Q Unlimited Exec Summy Social Media Growth Rates

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Analysis•Insight•Action!..

Actions:1 -To increase BMC Alumnae group, tell alumnae “Join our Alumnae group on LI.” 1.1 -To equalize BMC participation in Bi-Co group, send same message to BMC Alumane.2 -To increase size of HC Alumni group, tell alumni “Join LI and then join our alumni group.” 2.1 - HC has the best opportunity to grow with classes 1950-80, '90, '96 & '08. The Index shows those grad years are underrepresented for the number of living alumni in them.

Analysis & Insights:• H.C. has the fewest living alumni & fewest alumni with LinkedIn profiles. Yet it has the most alumni in its LI group, & the highest percentage of living alumni. A steady number of alumni join its LI group each day. So its LI group will grow if more alumni join LI.• B.M.C. is most recent LI group. Has fewest alumnae in its group, yet it the most alumnae with LI profiles. Its LI group will grow by adding existing alumnae on LI.• Swat, is the 1st LI group & has most living alumni. Yet it only has 2d most alumni on LI, & in LI group.

2008 2009 2010SwatB.M.C.H.C. 13,74813,42113,121 17,13516,81516,500 19,75819,40418,920Total Living UnderGrad Alumni

10/1/08 4/1/09 10/1/09 4/1/10 10/1/100%5%10%15%

Percentage of

Living Alumni

In LIGroup SwatB.M.C.H.C.

6.4%10.6%

Tipping point = 15.0%8.5%

12.6%% Living Alumni In LI Group 1/1/09 1/1/10 1/1/111.41.6

1.82.0Avg New

Alumni In LI Group 1.611.481.74

Alumni per Day who Join LI Groups

10/1/08 4/1/09 10/1/09 4/1/10 10/1/100%10%20%30%40%

Penetration Rat

e % Alumni on

LI in Alumni Gro

up

SwatB.M.C.H.C.

41.2%

26%36%31%

% Participation Alumni on LI in LI group

December 29, 2010SwatB.M.C.H.C. 3.12.93.3

Years Since Formed

10/1/08 4/1/09 10/1/09 4/1/10 10/1/10

2,0003,0004,0005,000

Total Alumni R

eported on LI

500

1000

1500

Size of LI Alum

ni Group

H.C.B.M.C.Swat

12/31/08 12/31/09

H.C.B.M.C.Swat

12/31/08 12/31/09

12/10/09: LIpromotesalumni groups.

2/7/09 Result ofCDO 2/5/09 email to alumni = growthspurts to 6952/1/10: LI promotes groups.

3/10/10: LIpromotesalumnigroups

11/25/10: LIchanged how itcounts alumni.

Growth Actual #'s H.C. v. Benchmarks 5 WW2 4 Boomer 3 Gen X/Millenial 2 Gen Y

1951 1961 1964 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1988 1990 1992 1994 1996 1998 2000 2002 2004 2008 20110.00

0.50

1.00

1.50

2.00

2.50

Index: Class Pa

rticipation In LI

Group Indexed

By % Living Al

umni in Class

0.410.140.080.090.10

Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36

25 Percentile

1.091.040.770.84

0.200.12

Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36

25 Percentile

1.751.681.591.651.461.53

1.191.27Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36

25 Percentile

2.43

Index = 1.00 if % HC Class in group = % of Class in living alumni.75 Percentile=1.36

25 Percentile

Index: HC % of Class In Group Indexed By % of Living AlumniSize-LI Alumni Group2008 2009 2010 YoY % Growth in LI Gro..2008 2009 2010

1,7331,251500 1,5861,212405 1,5891,27155139%150% 31%199% 25%131%

Growth of Alumni in LI GroupTotal Alumni on LI2008 2009 2010 YoY Growth Alumni ..2008 2009 2010SwatB.M.C.H.C. 4,3673,5311,565 5,6744,6531,894 5,4644,5171,94724%126% 22%146% 21%132%

Growth of Alumni On LI