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Presentation slides for Greater Austin Chamber's Building Blocks of Business Social Media seminar on June 22, 2010 with Rick L'Amie and David Armistead.
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Building Blocks of Business Social Media for Business
June 22, 2010
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Supporting Sponsors
Austin Regional ClinicNew York Life Insurance Co. – Pete Inman
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First, a few questions
• Get out your Smart Phones to answer via:– Text – Tweet– Mobile Web
How To Vote via Texting
1. Standard texting rates only (worst case US $0.20)2. We have no access to your phone number3. Capitalization doesn’t matter, but spaces and spelling do
TIPS
EXAMPLE
How To Vote via Poll4.com
Capitalization doesn’t matter, but spaces and spelling doTIP
EXAMPLE
How To Vote via Twitter
1. Capitalization doesn’t matter, but spaces and spelling do2. Since @poll is the first word, your followers will not receive this tweetTIPS
EXAMPLE
Building Blocks of Business Poll 1
Poll: Social Media is
Building Blocks of Business Poll 2
Poll: I'm interested in Social Media because
Building Blocks of Business Poll 3
Poll: My biggest concern about social media is
Building Blocks of Business Q&A
Why Is Social Media Important?: Statistics
Photo Credit: kevindooley
90 Trillion The number of emails sent on the Internet in 2009.
Source: Jess3
500 Million Active Facebook Users
Source: Tech HeraldPhoto Credit: Oversocialized
10 Billion+ Tweets Sent on Twitter Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
What Is Social Media Marketing?
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”
Image credit: Ian Sane
“Social Media is Like a Cocktail Party: Listen Then Respond”
Photo Credit: The Dana Files
“Links are the Currency of the Social Web”
Social media hierarchyMicro
Social Networks
Social Bookmarking
Social Search
RSS Feeds
Blogging
Copyright: Duct Tape Marketing
Pillars of a Social Media System
• Create a social media strategy • Optimize brand assets • Create content as lead generation• Engage in Social networks and networking • Manage the beast
Copyright: Duct Tape Marketing
Alerts
Customer experienceBrand mentionsCompetitionAccuracyMedia stalkingContent
A listening station
Copyright: Duct Tape Marketing
A listening station
Alerts
Google AlertsGoogle ReaderSearch.twitterBoardtracker.comBacktype.com
Copyright: Duct Tape Marketing
“Company Blogs are Digital Publications that Allow Public Responses”
Photo Credit kevindooley
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Social Media Can Drive Leads and Customers
Photo Credit: PhotoDu.de
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Building Blocks of Business Q&A
ContactRick L’Amie
Twitter@moxiemarketingBlog: www.marketingwithmoxie.com
Email: [email protected]
David ArmisteadEmail: [email protected]
512-589-3998
Resources
• Free eBook: Social Media for Small Business Ebook bit.ly/smebook
• Social Media Pro Group Workshop Series starts July 6.– moxiesocialmedia.eventbrite.com/– Chamber discount code:
austinchamber – save $50– Register by June 29 to save $100
