Social Media ROI Reasoning What Social Media Can Do for You

Reasoning What Social Media Can Do for You?

• Areas where social media is applicable• Nonprofit• For Profit• Personal Expertise

Reasoning What Social Media Can Do for You?

• Basic Marketing Plan Include:• Strategies• Setting Goals• Targeting a demographic• Implementation• Budget

Social Media is a part of this equation in more ways than one

Reasoning What Social Media Can Do for You?

• Nonprofit• Communicates a cause and effect• Build awareness• Organizes people across the globe to take action• Can provide a new way to attract donors and volunteers

Reasoning What Social Media Can Do for You?

• Forprofit• Information Outlet• Creates Identity• Customer Service• Align Marketing Efforts

Reasoning What Social Media Can Do for You?

• Who will manage it?• In house• Contracted specialist• Pre initiative / promotion / event

Reasoning What Social Media Can Do for You?

• Once you have seasoned your objectives, collected the data and plunged in the Social Media ROI formula – you then are able to move more progressively.

• Meaning these effects on your sales, interactions, approval ratings, donations etc. will allow you to then tweak your Marketing Plan according what is or is not producing.

• The Formula can often allow you to measure an entire marketing plan much sooner than you would be able to using only traditional marketing methods

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