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How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com
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ROI
101Christopher S. PennCMO, Edvisors, Inc.
Please consider whether you actually need to print this.
RETURNon
INVESTMENT
$
$
$1.00
$?
Profitability
2 thingsI hate
ROI
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INVESTMENT
INVESTMENT
Income / 2080= hourly rate
$40,000 / year =$19.23 / hour
RETURN
Sales
Leads
Prospects
Audience
What’s the ROI of social media and the steakhouse?
Sales
Leads
Prospects
Audience
$458,7005,924 checks
Sales
Leads
Prospects
Audience
$77.43/check
Sales
Leads
Prospects
Audience
$77.43/check
25/month
Sales
Leads
Prospects
Audience
$77.43/check
300/year
621/year
Sales
Leads
Prospects
Audience
$77.43/check
300/year
621/year
9,933/year
Sales
Leads
Prospects
Audience
$77.43/check
$23,229
9,933/year
Sales
Leads
Prospects
Audience
$23,229
9,933/year
Revenue per Visit: $2.34
$2.34
143 visits from social media sites
x$2.34/visit
=
$334.62
fortheyear
time and effort
$? <$334.62
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INVESTMENT
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INVESTMENT
how to improve
Sales
Leads
Prospects
Audience
$77.43/check
300/year
621/year
9,933/year
Sales
Leads
Prospects
Audience
$77.43/check
If you’d like to sell more stuff to 2 million college
students a month, see me after this.
Sales
Leads
Prospects
Audience
300/year
Sales
Leads
Prospects
Audience
621/year
Google Optimizer
Clickheat
Sales
Leads
Prospects
Audience9,933/year
Google Analytics
another linkbeggar...
Google Analytics
Google Analytics
Google Analytics
Google Analytics
Tools mentioned:
• Google Analytics
• Google Website Optimizer
• Clickheat / Crazy Egg
• Spreadsheet
blog.edvisors.com
If you’d like to sell more stuff to 2 million college
students a month, go here:
@edvisors@cspenn
Christopher S. Pennwww.Edvisors.com
Twitter: @cspenn @edvisors
Photo Credits:Geishaboy
Michel FillionAZRainMan
tetsuSteve Snodgrass
