Social Media Risks and Rewards

Jivan Manhas, President, Advaliant, a division of MediaTrust

The Role of Social Media within Performance Marketing

Social Media PromotionFlickr ExampleSocial Network Example

Reputation Marketing

Conclusion: Social Media Integrity

Social Network Example

Social Media Example

Reputation Marketing Example

Social Media Integrity

User Experience

Quality and accuracy of the advertisement and website

Quality of the product or service.