IPE is Thriving in the

TwitterverseWhy You Need to Stop Thinking

About It and Start Doing It!

Presented by: @seancranbury, @babelzebra,With support from @cihc_ca support team:

@johngilbert, @alixarndt, @nursekama, @trybarefoot

What is

Social Media?

What Makes Social Media

Different?

Social Media is a conversation.

It’s evidence-based communication!

Why Did CIHC

say go?We recognized that traditional communication channels were not going to be enough to build and connect the IPE community that we knew existed.

Iterate and

Adapt

• Start now, embrace the BIG ideas and be inclusive.

For example: In the beginning our content sharing was strictly about IPE. Our traction was very low.

We restrategized around providing content and interactions based on general health care topics with an IPE spin.

This improved things immensely!

It’s About (other) People

• It’s not about you. It’s about the people who populate the social media networks.

• It’s about the people and organizations in your community.

• Organizations are made up of people. Their views and contributions are valuable.

• Take the time to participate in conferences and meet-ups as a way to validate and develop relationships.

The Patient is Already

There(and so are the

students)

• Facebook has 750 million users worldwide.

• 250 million people access Facebook through their mobile device.

• YouTube has 490 million unique users.

• Wikipedia hosts 17 million articles.• Twitter is adding nearly 500,000

users a day.• Google+ has more than 25 million

users.

We Can All

Participate

• Social Media is an inclusive and open suite of communication tools.

• Reputation = influence.

• Consistent participation builds reputation.

• ‘Distributed’ team networks work for developing relationships, sharing information, promoting awareness.

•

Buy This Book!

Allison H Fine & Beth Kanter

Social Media

ReadinessAssessment

Tool

Social Media

ReadinessAssessment

Tool

Social Media

ReadinessAssessment

Tool

Final Words

• Listen first. • Take your time.• Follow the leaders. How do they speak,

who are they speaking to?• Don’t be afraid to make mistakes. It’s how

you learn, your community will support you.

• Change, adaptation are the rule.• Share, help others, propel ideas.• The community wants to hear your voice.

• @seancranbury | @cihc_ca |@babelzebra