Social media readiness assessment seminar

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Text of Social media readiness assessment seminar

  • Facilitated by:

  • Branding & Crowd Sourcing Networking & Referral Sales & Marketing Competitive Insight Public Relations & Crisis Management Customer Relations Management Internal Communications

  • People from all over the world give you ideas on how you can improve your products and services

    (Crowd Sourcing)

  • Your website has more visitors and staying online much longer than before (Meaningful Engagement)

  • Your company become a choice employer and everyone hope to work for you (Strategic Recruitment Strategy)

  • More people are aware of your Corporate Social Responsibility (CSR) initiatives and join your causes

    (Perception)

    More customers are forming so many interest groups revolving your brand that you have lost track of them. (fans)

  • More customers are forming so many interest groups revolving your brand that you have lost track of them.

    (Fans)

  • Others in the same industry are emulating what you are doing for your company

    (Thought leadership)

  • Others write about you and it becomes an entry on the social encyclopedia

    (Wikipedia)

  • Word of mouth was great, now how about Words of Many Mouths all at the same time

    (Social Media Effect)

  • Your prospects are telling others about you even if they are not prepared to buy from you yet

    (Sharing)

  • People whom you do not know are telling you when and how many times they have visited your business venues

    (Location Checkin to Location Marketing)

  • Your sales staff are having inquiries daily because they are making new contacts without much offline networking

    (Facebook)

  • B2B or B2C partners are coming to you with proposals to create new channels and markets

    (Linkedin)

  • You get to test out a foreign market and gauge its potential without physically going there.

    (due diligence)

  • More are buying from you because 4 out of 5 of their friends said you are good and recommended it.

    (likes)

  • Your market survey can be created easily and shared to millions of people. The insight can be obtained within a very short period

    (Poll)

  • Celebrities become your brand ambassadors to represent and speak for you ever asking for a single cent

    (Blogging)

  • Your brochures are viewed and downloaded on a server, shared by many who do not even know you personally.

    (Slideshare)

  • Professional corporate video can be created within minutes with just photographs and royalty-free soundtrack disturbed on the 2nd

    most popular search site in the world (Youtube & Animoto)

  • You are fully aware of what you competitors are doing online without ever going to their sites at all!

    ( Socialmention : the Google of Social Media )

  • You have done an event and many people are talking about it online, looking forward to invite their friends for the next one

    (Photo Tagging)

  • interested in leveraging Social Media as a new marketing channel

    understands that Social Media is a long term priority prepared to contribute to social media content

    development interested in taking the feedback from customer

    views and other data to make changes in the organization

    willing to provide the resources necessary in order to get the social media program off the ground

  • which social media channels are available and which are the best fit for our organization

    solid understanding of how our employees and executives are currently using Social Media

    read industry-based reports and benchmarking studies on Social Media

    attended conferences and networked with colleagues to gain a better understanding of how they plan on implementation

    joined Social Media peer groups to learn more about how we can leverage Social Media

    subscribe to Mashable or other Social Media educational sites

  • Dedicated online community groups exist for our customer

    a company profile on Social Media networking sites such as LinkedIn, Facebook, etc.

    Our subscriber list is growing among the various forms of Social Media currently being used

    regularly contribute to online discussions know if our audiences tone is positive, neutral, or

    negative on 3rd party sites Our audience (customers, prospects, etc)

    regularly make comments on our postings

  • audited our top competitors online strategy, evaluated their maturity and have a basic idea of what they are doing with Social Media

    regularly track our competitors (# of Blog Postings, Comments, Twitter Followers, Facebook Group Members, etc.)

    monitor competitive social media changes and updates daily

    provide competitive positioning information to our product management group

    joined our competitors online community and networking groups

  • defined roles and responsibilities for people in our organization who are involved with Social Media

    dedicated internal point person to manage our Social Media program

    consulted with Social Media experts to ensure our programs success

    an industry thought leader who contributes to our blog postings

    consulted with our IT department to get their input on technology selections

    developed and provided a training program to employees and contractors

  • created and presented a social media channel map which highlights how we will use Social Media

    a defined strategy with clear objectives, targets, initiatives and measures

    analyzed and prioritized our Social Media channel options and have consensus on which opportunities pursue first

    evaluated and selected technology solutions for implementing our Social Media program

    developed a project plan with timelines, deliverables and milestones

    communicated our Social Media plan to our employees

  • incorporated and integrated Social Media into our normal marketing mix

    developed a calendar for selecting topics and organizing Social Media communications

    defined the frequency for updating our Social Media channels

    regularly scheduled meeting to discuss our Social Media program

  • a policy to govern the use of Social Media with our employees, contractors, prospects and customers

    a dashboard to report on our top Social Media metrics

    communicate the results of our Social Media program to Senior Management on a regular basis

    documented the Terms of Use and Privacy Policy for the Social Media applications that we provide

  • Weighting different category means differently to different

    companies

    Total = 100% Assessment

    5 strongly agree

    1 strongly disagree Score

    Category = % of Weighting x Assessment

    Overall = Total of 8 categories

  • Readiness Assessment Seminars (2)

    General

    (3)

    Job Functions

    (6)

    Industry

    (2)

    Consultation

    (1)

    SIRC

    Seminars, Training and Consultation

  • General Basic Course : Exploring Social Media for Business

    Duration : 1 day

    Outline : Overview of Social Media

    Basic platforms

    Advanced platforms

    Current Application of Social Media

    General

    (3)

    Industry

    (2)

  • General Intermediate Course : Implementing Social Media for

    business

    Duration : 1 day

    Outline : Social Media Strategy Map

    Social Media Response Map

    Social Media Guidelines and Policy

    Social Media Risk Assessment

    General

    (3)

    Industry

    (2)

  • General Advanced Course : Organizational Approach to Social

    Media

    Duration : 1 day

    Outline : Social Media Dashboard and Metrics

    Social Media : Hiring or Outsourcing

    Social Media Readiness Assessment

    Building your own Social Media network General (3)

    Industry

    (2)

  • Job Function Master Class: Social Media Public Relations & Crisis

    Management

    Duration : 1 day

    Outline : Developing positive relationship with journalists on social media

    Master the art of creative pitching

    Using social media as an alternative to press release

    Overview of crisis management

    10 Most commonly asked questions

    Establish the SOP by experience

    Nurturing of brand ambassadors for social media

    Readiness Assessment

    Seminars

    General

    (3)

    Functions

    (6)

    Industry

    (2)

    SIRC

  • Job Function Master Class: Branding & Customer Service via Social Media

    Duration : 1 day

    Outline :

    How social media help your brand audit

    Platforms and style of conversation to consolidate your position

    Brand communication : an organisation responsibility on social media

    Integrating customer service into social media marketing

    Customer Service Case Studies

    Best practices of online Customer Service

    The future of customer service on social media

    Readiness Assessment

    Seminars

    General

    (3)

    Functions

    (6)

    Industry

    (2)

    SIRC

  • Job Function Master Class: Managing Social Media impact for HR

    Professional

    Duration : 1/2 day

    Outline : Developing company usage policy

    Use Linkedin for recruitment

    Using Slideshare and proprofs for training and development

    Inte