Social Media

Towards the path of

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HANS SMELLINCKXMarketing Manager

20 years experience FounderSocial Marketing Forum®Evolution

Social MediaE-mail Marketing

Direct Marketing / DM

Interactive Marketing

Mobile MarketingMetrics, KPI’s & dashboardingBlogger

IAB BELGIUM

E-commerce

TEDx Flanders

Thomas Cook Belgium

Twitter:@hanssmellinckx

Website: www.onlinemarketingmanager.be

THE MENUTHE MENU

THE HOAXTHE HOAX

STRATEGYSTRATEGY

THE PLANTHE PLAN

THE BAD IDEATHE BAD IDEA

@ Thomas Cook@ Thomas Cook

THE HOAXTHE HOAX

THE CONSULTANTTHE CONSULTANT

PRETTY PICTURESPRETTY PICTURES

JUST FUNJUST FUN

MORE THANMORE THANJUST TALKSJUST TALKS

ONE MAN SHOWONE MAN SHOW

STRATEGYSTRATEGY

Company tunnel vision

Changing people takes time

THE PLANTHE PLAN

Source: SEO Package UK

PERFORMANCE

THE BAD IDEATHE BAD IDEA

A good social media campaign is not...

Brand ?Brand value?Recognition?Target audience?

Where to get it?

1 certainty : you will win a Cannes Lion!

"You're an idiot and a liar!"

“Let’s hurry home and follow the earthquake news. And don’t forget to order your favorite KFC menu.”

“Let’s hurry home and follow the earthquake news. And don’t forget to order your favorite KFC menu.”

@ Thomas Cook@ Thomas Cook

FAIL FAST

The facts

30 Facebook pages 6 Twitter accounts 3 Pinterest accounts 2 Youtube channels

300,000 fans 2,000 followers 1 full time FTE

CHALLENGE

And yes, we are also doing a KLM’ke... Every month!

Random Act of Kindness

DATA CLUTTER

Connecting the dots

WEBSITE

EMAILMOBILE

DATA MININGDATA MODELLING

Relevant messag

CRM SOCIAL

It’s not a sprint!

It’s a marathon!

Sales succesSales LeadsCommunication & marketing

SUCCESS