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Wendy Bryant-Beswick,
VP of Marketing/Sales
Social Media Policy
Where Your Customers Are
2
• 3.3 billion users• 5.3 billion searches per year• 4 billion views per day• 1 million businesses
Social Media for Small Business
3
Level the playing field against bigger competitors
• Create connections & build relationships
• Improve search engine rankings• Become a thought leader• Manage your brand reputation• Grow faster & smarter than your
competition
Define Risks
• Damage to brand reputation• Confidential information• Legal, regulatory• Identity theft
Set a Social Media Policy
• Incorporate employee guidelines & existing conduct policy
• Define confidential, proprietary information• Designate specific SMA(s)• Define social media platforms• Define content types• Establish behavior guidelines• Defamatory language• Social Media Monitoring
Establish Processes
Publishing Process
Engagement Process
& Procedure
Negative & Positive
CommentsResponse
TimeApproval
Paths
Social Media Resources
3/20/2013 7
Social Media.Org http://www.socialmedia.org/disclosure/Twitter Success Stories
https://business.twitter.success-stories/company-size
LinkedIn Learning Centerlearn.linkedin.com/small-business/episode-1/
HootSuitehttp://hootsuite.com/
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Wendy Bryant-BeswickVP of Marketing & Business Development
Email: [email protected]: @wenbryant
www.linkedin.com/in/wendybryant/
Contact Details