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My presentation at the Social Media Plus Conference in Philadelphia on May 25.
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2. Recruitment is Changing In 2010, the pace of literally everything will continue to increase, leading to 12 months of insane competition, endless labor churn, and boundless opportunity Source: Dr John Sullivan, ERE.net 3. Recruitment is Changing Source: Dr John Sullivan, ERE.net Each of these trends to come presents unbelievable opportunity to those recruiting leaders brave enough to break rank and step forward tochallenge the status quo.
4. 5. No More Hype
6. Why This Is Important
Job Ads Agencies Your Company 7. Passive Candidates You cant use Wal-Mart advertising techniques to attract Tiffany customers Source: Lou Adler on ERE 8. What is Unique About Them? At Work Helping a Competitor Succeed Well Connected Trust Their Networks In Demand Motivated by Culture and Colleagues 9. Build a Pipeline
90%of employed executives will take a recruiters phone call(ExecuNet) 70%of IT workers expect mass turnover when job market recovers(Dice.com) Employee turnover willincrease by 50%in 2010(ERE.net) 1 in 5workers plan to leave their current job in 2010(Careerbuilder) 10. Your Employment Brand
11. Followers are Advocates Source: Chadwick Martin Bailey and iModerate Research Technologies 12. Empower Employee Advocates
OR 13. Making the Case
1, Nielsen2Hitwise3, 4Compete Source: Nielsen 14. Experienced Audience 15. A Priority for Recruiters How are you planning to use the following sourcing methods in 2010? Source: 2010 JCSI Survey of Recruitment Professionals Ads, Online Online videos Career Fairs Social Media Open Houses Agency Retained Agency Contingency Ads,Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0%20%40%60%80%100% 16. A Priority for Recruiters Source: 2010 JCSI Survey of Recruitment Professionals Top Methods to Increase in 2010 1. LinkedIn 2. Social Media 3. Employee Referrals Ads, Online Online videos Career Fairs Social Media Open Houses Agency Retained Agency Contingency Ads,Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0%20%40%60%80%100% 17. Engagement = Business Success companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference http://www.engagementdb.com 18. What It Does Best 19. What It Is Not Good At 20. Social Media Universe Source: fredcavazza.net 21. Developing a Strategy Source: Forrester Research 22. Getting Started 23. LinkedIn
24. Looking Beyond LinkedIn 25. Facebook
26. Targeted Ads
Sample FB recruitment ad featuring the hiring manager Source: Techcrunch 27. Zuckermans Law Next year, Facebook users will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. Once a network is in place with active and engaged users, participants are motivated to share information more regularly, which in turn solicits more engagements from friends, creating a vicious circle of user interactions Source: NY Times 28. Twitter
29. YouTube
30. Google Reader
31. Measurement 32. Whats Next Niche Communities Mobile A better platform for socializing Highly relevant content within specific industries, functions and skills 33. A Little About JCSI JCSI is a recruiting services firm specializing inpassive candidateresearch andsocial mediastrategies to help companieshire the best candidates faster at a lower cost .
34. Leave Your Card
Ill email you the following 35. Thank You