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Social Media and Personal Branding Agence Ometz Feb. 16, 2011

Social Media & Personal Branding for Career Advancement

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Do you wish you could get more out of your LinkedIn, Facebook and/or Twitter accounts?This presentation was given as part of a seminar on personal branding and career advancement. In it, we explore how to leverage social media to build and maintain an online personal brand that will help you get ahead in your career.

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Page 1: Social Media & Personal Branding for Career Advancement

Social Media and Personal Branding

Agence Ometz

Feb. 16, 2011

Page 2: Social Media & Personal Branding for Career Advancement

Who Am I?

Agency Hack @nvi

Staff Editor @revenews

Netizen @gypsybandito

> 5 Years Experience

Page 3: Social Media & Personal Branding for Career Advancement

Social Media Uses

Branding

Visibility

CRM

Social “Notworking”

Page 4: Social Media & Personal Branding for Career Advancement

Social Media Difference

Multi-Medium

Two Way Medium

Page 5: Social Media & Personal Branding for Career Advancement

The Multi-Medium

Text

Images

Video

Audio

Page 6: Social Media & Personal Branding for Career Advancement

Two-Way Medium

Page 7: Social Media & Personal Branding for Career Advancement

Two-Way Medium

Brands talk to Consumers

Consumers talk to Brands

Consumer talk to Consumers

Page 8: Social Media & Personal Branding for Career Advancement

Word of Mouth Before

Page 9: Social Media & Personal Branding for Career Advancement

Word of Mouth Now

Page 10: Social Media & Personal Branding for Career Advancement

"Your brand is not what you say it is. It's what Google says it is."

-- Chris Anderson

Editor, Wired Magazine

Author, The Long Tail

Page 11: Social Media & Personal Branding for Career Advancement

Search & Personal Brand

Page 12: Social Media & Personal Branding for Career Advancement

Search - Opportunity

Be Found

Control What’s Found

Legitimacy / Credibility / Authority

Own the First Page

Page 13: Social Media & Personal Branding for Career Advancement

Search - Seriously 73% don’t go past first page

71% don’t go past first 5 results

10% go to 3rd result

4.5% go to 5th result

Page 14: Social Media & Personal Branding for Career Advancement

Search - Blended Results

Websites / Blogs

Social Media Profiles

Images / Video

News

Page 15: Social Media & Personal Branding for Career Advancement

Search & Blogs

Updated Content (comments)

Structured Content

RSS Feed

Interlinking

Page 16: Social Media & Personal Branding for Career Advancement

Blogging Ideas

Industry Observations

Tutorials / How To’s

Company News

Something More…

Page 17: Social Media & Personal Branding for Career Advancement

Blog Options

Free Versions

Hosted Solutions

Professional Install / Build

Page 18: Social Media & Personal Branding for Career Advancement

Free Blog Options

Blogger.com

Wordpress.com

TypePad.com (Micro)

Page 19: Social Media & Personal Branding for Career Advancement

Hosted Solutions

TypePad (Business)

SquareSpace

Wordpress.com ($12-$25)

Page 20: Social Media & Personal Branding for Career Advancement

Professional Install

WordPress.org

MovableType

Drupal, Joomla, etc…

Page 21: Social Media & Personal Branding for Career Advancement

Blogging Ideas

Industry Observations

Tutorials / How To’s

Company News

Something More…

Page 22: Social Media & Personal Branding for Career Advancement

Image Ideas

Logos

Staff

Products

Events

Page 23: Social Media & Personal Branding for Career Advancement

Video Ideas

Product Demos

Expert Interviews

Commercials

Professional Vlog

Page 24: Social Media & Personal Branding for Career Advancement

News Options

Coverage

Press Releases

Newswires

Page 25: Social Media & Personal Branding for Career Advancement

Social ProfilesThe Big 3 Accounts

Facebook LinkedIn Twitter

Secondary / Alternative Accounts YouTube, Vimeo, Flickr, etc…

Page 26: Social Media & Personal Branding for Career Advancement

Facebook

A place where people connect

A personal environment

Personal / Professional Collide

Limited Privacy

Page 27: Social Media & Personal Branding for Career Advancement

Facebook

Profile (Personal)

Privacy (Settings & Lists)

Pages (Fans & Likes)

Facebook Connect

Page 28: Social Media & Personal Branding for Career Advancement

Facebook To-Do’s Share

o Status, Like, Upload, Tag

Interact

o Wall, Messaging, Chat, Groupsk

Reconnect

o Network, Events, Reminders

Page 29: Social Media & Personal Branding for Career Advancement

LinkedIn

Where professional network

A professional environment

Controlled Privacy

Page 30: Social Media & Personal Branding for Career Advancement

LinkedIn

Personal Profiles

Groups

Company Profiles

Job Posts

Page 31: Social Media & Personal Branding for Career Advancement

LinkedIn To-Do’s

Personal Branding

o Pic / Bio / Expertise

Network

o Connect / Recommend

o Introductions

o Job Marketing

Page 32: Social Media & Personal Branding for Career Advancement

LinkedIn Profile

Page 33: Social Media & Personal Branding for Career Advancement

LinkedIn Profile

Bio (keywords)

Resume (keywords)

Recommendations

100% Complete

Page 34: Social Media & Personal Branding for Career Advancement

LinkedIn Groups

Page 35: Social Media & Personal Branding for Career Advancement

LinkedIn Groups

Discussions

Member Networking

Jobs Opps & Promo

Page 36: Social Media & Personal Branding for Career Advancement

Company Profiles

Description (keywords)

Services (keywords)

Employee Profiles

Analytics

Page 37: Social Media & Personal Branding for Career Advancement

Company Profile

Page 38: Social Media & Personal Branding for Career Advancement

Company Services

Page 39: Social Media & Personal Branding for Career Advancement

Profile Analytics

Page 40: Social Media & Personal Branding for Career Advancement

Profile Analytics

Page 41: Social Media & Personal Branding for Career Advancement

Profile Analytics

Page 42: Social Media & Personal Branding for Career Advancement

Twitter

A place to share & discuss

A casual environment Real Timeo Status, Like, Upload, Tag

Complete Privacy

Complete Privacy

Page 43: Social Media & Personal Branding for Career Advancement

Twitter Profile

Name

Bio / Pic

Username / URL Advancedo Design, Clients, Lists, WeFollow

Page 44: Social Media & Personal Branding for Career Advancement

Twitter To-Do’s Listen

o Follow, Follow Back, Lists

Share

o Tweets, Retweets

Discuss

o @replies, #hashtags, DMs

Page 45: Social Media & Personal Branding for Career Advancement

The Tweet

Page 46: Social Media & Personal Branding for Career Advancement

The @Reply

Page 47: Social Media & Personal Branding for Career Advancement

The Retweet (RT)

Page 48: Social Media & Personal Branding for Career Advancement

The #Hashtag

Page 49: Social Media & Personal Branding for Career Advancement

Questions?

CT Moore

[email protected]

www.GypsyBandito.com

@gypsybandito