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This is a presentation outline for a discussion held on 8/20/09 at the New North Social Media Breakfast held monthly in the Fox Cities, WI. The real substance was provided in the presentation and the conversation with attendees...but this will give you an idea of what was discussed.
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Presented by: Tara Fletcher, Director of MarketingFox Cities Performing Arts Center
Tiffany Niederwerfer, Director of MarketingThe History Museum at the Castle
Hosted by:The Weidert Group
Social Media & Non-Profits
Social Media In Use
Fox Cities PAC
Facebook, Twitter, LinkedIn
Facebook - 59 fansEst. January 23, 2009
Twitter - 441 Followers
Est. March 19, 2009
Facebook, Twitter, LinkedIn
Facebook - 300 fansEst. April 29, 2008
Twitter - 443 Followers
Est.September 29, 2008
How we got started
Define Goals/Identify TargetIntegrate into overall
marketing strategyStart SmallEvaluate and AdjustActively Pursue TA
Lessons
Timing/DistributionWrite a planPay attention to
your followersManagement &
employee guidelines
Time Management & Resources
Time ManagementProper planningShare the burdenUse online resourcesStay focusedSet personal limits
BudgetingExtension of Public Relations effortsIntegrated into organizational planning
Results & Future Plans
Fox Cities P.A.C. The History MuseumResults
Local CollaborationB2B & Professional
SupportMessage control for
niche groups
Future PlansBlogVideo -“behind the
scenes”, “making of an exhibit”
Visitor photos
Results Regular engagement with
target audience Increased awareness of
events Local & industry
collaboration Future Plans
Expanding messaging for other areas of business (fundraising, education, rentals)
Growing follower base not necessarily by the numbers but by level of participation
Key Take-Away
Social Media are additional communication channels in the marketing mix
Social Media are relationship-based