Contact John: john@colderice.comGet the book: bit.ly/KASCbook

Using Digital Marketing To Create Publicity, Opportunity & Sales

Potential While Avoiding Legal Pitfalls

Social Media, Mobile Technology & Online Marketing Risks &

Benefits for Retailers

Presenter - John Lawson

Follow us :

john@ColderICE.comjohn@ColderICE.com1-888-373-76121-888-373-7612

WHAT TO EXPECT

• The Social Factor: Why it is so now…

• What is UGC?

• The Facebook Formula

• Measuring ROI

• Legal pitfalls to avoid

john@ColderICE.comjohn@ColderICE.com1-888-373-76121-888-373-7612

THE CLOUD AND MOBILE CONNECTION AN RECIPROCAL RELATIONSHIP

john@colderice.com © 2013 ColderICE,

LLcjohn@colderice.com © 2013 ColderICE,

LLcjohn@colderice.com © 2013 ColderICE,

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How we are adopting to new technologies

Social Adoption Curve

Innovators Early Adopters Early Majority Late Majority Laggards

Th

e

Ch

asm

Early MarketEarly adopters have seen huge

advantage and leverage that came

from being in social media early in the

mix.

Contact John: john@colderice.comGet the book: bit.ly/KASCbook

To see the complete presentation check the below

link:

http://www.audiosolutionz.com/cpg-retail/social-media.html