Social Media may

Hit the Target,But it’s not a

Magic Bullet!

Original articleby Nick Frantz

#ONECALLNOW

For Property Managers

o Who doesn’t use social mediao Building communitieso Emergencies!o Taking control of your

communications

Social media is

So lets talk about…

here to stay.

Not everyone is active in social networking!

WHO DOESN’T LOVE SOCIAL MEDIA?

A 2012 study showed only 56% of Americans (12 and older) had a social networking profile.

That’s a lot of people usingSocial media…

And it’s a lot of people – a lot of adults – who are not.

It’s likely that not all your residentsuse social media networking.

Good point!

IT’S ABOUT BUILDING A COMMUNITY

But don’t let “social” and “community” misdirect your efforts!

Especially for those responsible for managing real communities.

The top three factorsInfluencing retention..

1. Quality of maintenance services2. Safety and security3. Quality of customer service provided by office staff

All thee services are directly related to the quality of your resident communications.

A 2011 SatisFacts survey shows

Interesting note: “Community having a social media page” ranked as one of the least important.

Social media came through during Hurricane Sandywhen 911 lines were overwhelmed?

Emergencies!

Victims and rescue organizations employed social media to connect. People who were prepared to use it, benefited from it.

But did you know…

Social Media is no replacement for 911

Use social networking with discretion.

What’s it all mean for

Maintenance Activities Office closings General Announcements

Property Managers?

YES! Rent Reminders Late Notices Personal Messages

NO!

Your residents communicate in varied waysYou should too

Communicating takes a lot of time

It’s hard to confirm your messages were received

But…

Consider a different approachA message notification service

Affordable Time Saving Reaches residents

using methods of their choice(voice, text, email, social media)

There are giant benefits for using

Delivered within minutes to everyone across all communication mediums

Reaches residents using methods of their choice Smartphone Apps make it easy for on-the-go managers Setup is simple – no software, no hardware, no additional

phone lines

Automated translations (52 languages) Keypad responses Personalized Messages Detailed Reports

Automated features expand your reach

With communications, you have controlWhen you take control

o Streamline your operationso Be better prepared for

emergencieso Give your residents a

higher level of service.

Check into

Your communication plan doesn’t have to drain your budget.

Additional Resources

Click HereFor this Blog Post

Beyond misinterpretation -Social Media presents the opportunity for a PR Nightmare.

Check out our “Embrace the Hate! Confronting Negative Online Reviews” blog to read more!