Social media marketing strategy for wal mart

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  1. 1. Social Media Marketing Strategy for Wal-Mart ADV492 Hyun Woo Son
  2. 2. Wal-Mart Overview Operates retail stores in various formats across the world Discount Stores, supercenters, neighborhood markets, marketside, and Sams Clubs in the U.S. Wide assortment of merchandise at everyday low prices (EDLP) Offers its products through various e-commerce websites including and
  3. 3. Challenge and Goal Challenge Two million employees increase exposure to increasing wages and high healthcare costs Growth in internet retailing to serve larger market Goal Serve 1 billion customers a week in 20 years time The chain of stores will add 500,000 jobs in the next five years.
  4. 4. Integrated Theme Original Theme Everyday Low Prices Adding Theme Anywhere Anytime Through many types of new media, we can give the information and communicate with the customer directly anytime and anywhere
  5. 5. Objectives and Target market Objectives Increasing reach to consumers by the new media Target market Younger and International people Younger people are more familiar with new media Through new media, we can communicate with international people and market
  6. 6. The New Media for Campaign 1 YouTube Promoted Video Making a video clip ad and upload in YouTube Promoted video Reason Cheap Reach our target market at once All year round
  7. 7. The New Media for Campaign 2 Blog Give the many promotion and products information Communicate with the customers Upload the pictures Attract more younger people to share their voices
  8. 8. The New Media for Campaign 3 Google ads with Search Engine Optimization Finding good keywords related with Wal-Mart Getting more important to search in Google Without Wal-Mart word, appearing Wal-Mart sites with good keywords
  9. 9. Evaluating Success of the Campaign Blogger outreach Check Blog Google Analytics Gain Google ads results Monitter Track tweets with keywords
  10. 10. Budget Allocation YouTube Promoted video Depending on click number You only pay when people click to see your video Blog $10~$1,000 Free website to make blog Pay for looking good Google ads No minimum spending requirement Pay only for results
  11. 11. Timeline Promoted Video, Blog, Google ads will run every months in the year We need to keep these campaigns run every months because of communication with the customers and cheap


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