Social Media Marketing SIIA Presentation

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Slides from the presentaton on Social Media at the SIIA ETIS 2012


  • 1. Social Media MarketingPresented by Ileana Q. Rowe

2. How to get started: Vendoroptions, costs, required resourcesWhat do you really need? Overall strategy and messaging Implementation and development Ongoing content creation and management Tracking campaign results and ROIResource: How To Spend Money on Social Media, 3. How much are you willing to pay for it? Social Media isnt FREE! Remember your goals need to be aligned withyour available resources No budget for social? Evaluate what you are current doing . Can youreallocate? 4. Costs InfographicResource: 5. Social Media Solutions Full-service agency Consultant Full-time hire Training programs Free online resources A blended approach 6. Finding help1. Use Your Network ask for referrals1. Expanding Your Search online directories/investinsocial.com1. Ask, Ask, Ask 7. Pros and consPros:Proven MethodologyDeep ExperienceEducation- trainingGuidelines and PolicyCons:Knowledge of your brand/marketInvestment