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This is a dummy presentation project for a media design college class. Client is Northwestern Technologies and we were tasked to provide a small power point with notes convincing their board to purchase a social media marketing solution from my company.
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ADAPTING A SOCIAL MEDIA MARKETING STRATEGYPRESENTED BY JOSEPH R. COUGHLIN
Northwestern Technologies
Definition
Viability
Demographics
Benefits of Social Media
How to integrate into Northwestern Technologies
Expenses
Agenda
• 55% of usage is on mobile devices (Staff 2013)
• 1.43 billion users in 2012 (Facebook 2012)
• 19.2% increase over 2011 (Facebook 2012)
• Virtual, diverse, accessible, popular
What is social media?
• Almost everyone!!!
• Overwhelming majority of people aged18-49 use social media
• Surprising amount of 50+ aged people use social media
• The majority of all other demographics surveyed USE SOCIAL MEDIA!!!
(Popescu, 2012)
Who uses social media?
• 81% of marketers generated business exposure
• 61% gained more traffic
• 56% found new business partners
• 52% saw a rise in search engine visibility
• 48% generated promising leads
(Camuslo, 2009)A survey of business owners resulted in these statistics.
When to use social media marketing:
• Perform research
• Develop &maintain accounts
• Stay up to date
EXTERNAL
• Goal & Audit Current Program
• Decide if a consultant is beneficial
INTERNAL
How to take advantage of social media marketing?
• Very diverse answers dependent on a lot of variables
• Internal vs External marketing teams
• IADT will tailor your program specifically to address needs and goals
• Please refer to the brochure for some general guidelines to IADT pricing
How much does social media marketing cost?
We at IADT hope to build a wonderful partnership with you, and increase your business growth!
Questions and Answers!!
References
Facebook Helps Get One in Five People Worldwide Socializing on Online Networks - eMarketer. (2012, March 15).
Camulso, Z. (2009, June 15). StartupNation » Social Media Networks as a Marketing Tool (a new study).
Popescu, A. (2013, April 12). Just Who Uses Social Media? A Demographic Breakdown.
Staff, M. (2013, February 27). 55% of Social Networking Consumption Occurs on A Mobile Device. MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats.
(Full bibilographies in notes)
