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1 IASMS Certified Specialists SOCIAL MEDIA MARKETING

Social Media Marketing Presentation

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Page 1: Social Media Marketing Presentation

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IASMS Certified Specialists

SOCIAL MEDIA MARKETING

Page 2: Social Media Marketing Presentation

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EXPERTISEVALUE

Page 3: Social Media Marketing Presentation

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VALUE

Benefits of Social Media Marketing

SOCIAL MEDIA MARKETING

Proprietary and Confidential

Achieving Your Business Goals & More…

• Lead Generation / New Customer Acquisition

• Brand Reputation

• SEO, SEO, SEO (Google page rank & inbound links)

• Customer Loyalty

• Brand Awareness

• Customer Service

• Feedback & New Product Development

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VALUE

Proprietary and Confidential

• Elevate Positive Branding on Google

• Push any Negative Site(s) Down on Google

• Find Brand Evangelists

• Join Conversations with Prospects

• Correct Misinformation

• Find Opportunities for Free Publicity

• Police your Trademark

• Create customer loyalty

Benefits of Social Media Monitoring

SOCIAL MEDIA MONITORING

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PLAN

Harp Social SMM Services

SOCIAL MEDIA MARKETING

Proprietary and Confidential

Brand Monitoring

• Radian6

• Proprietary Mix of Paid/Free Monitoring Tools

Corporate Twitter Accounts

• Comprehensive Twitter Training Workshops

• Branded Twitter Account Implementation & Daily Maintenance

Facebook Public Fan Page & Social Ads

• Branded Implementation & Daily Maintenance

Social Media Press Releases

YouTube Channel

WordPress Blogsite

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PLAN

Harp Social SMM Services

SOCIAL MEDIA MARKETING

Proprietary and Confidential

Harp Social is Immersed in Social Media Marketing Culture

We know the appropriate plug ins, apps and tools to sync up all of your social media marketing platforms to work together resulting in powerful cross promotion creating additional viral inbound links to your website.

Your blog will tweet, your tweets will update your Facebook page, your blogs will import into Facebook, your tweets will show up on your blog, YouTube will import into your Facebook and they all link back to your website!

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VALUE

Listen, Evaluate, Engage

BRAND MONITORING

Proprietary and Confidential

Three phases of an end to end program:

Listen: Discovering real-time, relevant, impactful conversations. Evaluate: Harp provides daily conversation analysis, tagging and tracking of the relevant conversations. Engage: Active Dialog with Customers (Twitter, Facebook, Comments).

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VALUE

Reputation Management

BRAND MONITORING

Proprietary and Confidential

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TWITTER

Exponentially Grow Your Business

Proprietary and Confidential

Twitter Quick Stats

• Fastest growing online community site for consumers & corporations

• Largest user age group is 35-49

• A golden opportunity to talk with people about your brand who are already talking about your brand!

SOCIAL MEDIA MARKETING

“Twittering is like hugging. Just because it's hard to measure the return on

investment doesn't mean there isn't value there”. - Tony Hsieh CEO of Zappos.com,@Zappos

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TWITTER

Harp Social – Immersed in the Twitter Culture

SOCIAL MEDIA MARKETING

Proprietary and Confidential

Conversations are happening right now about your Business!

Harp Social is an industry leader in creating custom-branded twitter accounts for businesses.

• Custom branded twitter account(s)

• Harp “grows” your Twitter account with daily interaction.

• Harp understands the Twitter culture, the tools and apps to leverage this platform to your advantage.

• Client receives weekly activity reports electronically.

Let us help you grow your business/brand on Twitter!

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Tutorials Twitter Workshops

Proprietary and Confidential

• Create a custom Twitter Background

• Writing an effective Bio

• Linking Information

• How to Tweet, Re-tweet, DM, and Respond to @

• The 80/20 Rule

• Following/Followers

• Tools & Tweet Scheduling

• Setting up email Alerts

• Twitter Lingo

• The Complete Guide to Twitter PDF

Comprehensive Twitter Workshop:

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FACEBOOK

Exponentially Grow Your Business

Proprietary and Confidential

Facebook Quick Stats

• 200+ million active users

• Fastest growing demographic is 35-55 years old and is doubling in size roughly every 2 months

• 6 million users become FANS of pages every day

• Typical user has 120+ friends

SOCIAL MEDIA MARKETING

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FACEBOOK

Why Your Business Needs to be on Facebook

Proprietary and Confidential

Top 10 Reasons to have your business on Facebook!

1. Meet your Peers2. Create New Business Contacts3. Virtual Handshake – Open Doors4. Build New Relationships5. Increase Visibility/Brand Awareness6. Your Competitors are on Facebook7. Target your Niche8. SEO, SEO, SEO!! Rapid top Google Rank9. Targeted, Interactive ‘Social Ads’10. Cost Effective Marketing

SOCIAL MEDIA MARKETING

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Exponentially Grow Your Business

Facebook Public Fan Page

Create a presence to connect and engage with your customers and amplify your business’s voice to their friends.

Facebook Fan Page Advantage:

• Fully Indexed by Google (SEO/Brand Rep)

• Able to Customize with HTML

• Unlimited Number of Fans

• Each Tab has a Unique URL (SEO)

• Message Fans Without Fear

SOCIAL MEDIA MARKETINGFacebook

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Exponentially Grow Your Business

Facebook Public Fan Page Services:

SOCIAL MEDIA MARKETINGPLAN

• Build out of Branded Fan Page

• Add Relevant Applications

• Sync with Other Social Media and Websites (import blog, html, twitter, YouTube & more)

• Grow Fan Base with Daily Updates

• Create Discussions & Events

• Gather Testimonials

• Create a Social Ad Campaign

• Provide weekly activity reports electronically

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SMPR

Social Media Press Release

Proprietary and Confidential

Share the News Virally

Encouraging the Sharing of News Via:

• Social Bookmarks

• Social News

• Image and Video Sharing

• Subscribing Via RSS

Targets:

• Bloggers

• Consumers

• Press

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PLAN

Expanding the Positive Branding in SERP

SOCIAL MEDIA MARKETING

Proprietary and Confidential

YouTube Channel

• Custom-brand YouTube Channel Build Out

• Integrate with Facebook

• Tweet about it!

• Link Back to Website (SEO)

• Provides Additional Link(s) for Google to Index (Positive SEO)

• Brand Awareness

• Brand Reputation

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PLAN

Expanding the Positive Branding in SERP

SOCIAL MEDIA MARKETING

Proprietary and Confidential

WordPress Blogsite Services

• Obtain vanity URL for hosting of blog

• Add Relevant Plug-ins & Sync-up with Social Media Accounts

• Import into Facebook

• Integrate with Twitter

• Can House the Social Media Press Releases

Value:

• Additional Inbound Links to Website (SEO)

• Indexed by Google (SEO)

• Brand Reputation

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PLAN

Expanding the Positive Branding in SERP

SOCIAL MEDIA MARKETING

Proprietary and Confidential

Measuring Social Media Marketing - Monthly

• Facebook Fans & Page Views

• Twitter Followers & Re-Tweets

• YouTube Video Views and Subscribers

• Del.icio.us Bookmarks of your Website

• Rank in Search Engines Both Branded and Generic Terms

• Google Analytics (Website Traffic – Referring Sites)

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FULL SERVICE

Monetize Social Media Platforms

Proprietary and Confidential

SOCIAL MEDIA MARKETING

Harp Social is Full Service

• Lead by Certified Social Media Marketing Specialist.

• Build, Brand, Grow, Maintain

Founded in Brand Strategy with 20+ years of marketing experience behind us.

• Strategy

• Custom Branded Implementation

• Growth Plans

• Account Maintenance

• Monitoring

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FULL SERVICE SOCIAL MEDIA MARKETING

Optimize Social Media Platforms

SocialCheckA Social Media Marketing Audit and Recommendations for Your Business

• SocialCheck is our unique social media marketing auditing service that analyzes

• What you have, how effective it is, and how your Social Media Marketing platforms could work better for you

• SocialCheck is NOT automated software, but a team of Social Media Marketing Specialists

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PLAN

Social Media Marketing Specialist

CERTIFIED EXPERTISE

Proprietary and Confidential

25 Social Media Consultants you should follow on Twitter6/15/09

“They call themselves social media enthusiasts, consultants, outreach manager, maven, social media junkie and all that, but irrespective of the label, these guys are the best out there. They are social media consultants who knows their stuff ! Here are 25 of such interesting social media consultants on Twitter.”

#8 Diane Rayfield Social Media Marketing SpecialistHarp Social

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PLAN

Immersed in the SMM Culture

SOCIAL MEDIA MARKETING

Proprietary and Confidential

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Get started with Social Media Marketing Now!

Call 630.691.9500