Stand Out, Get Noticed, Get More Business and More Buzz

With Social Media & Public Relations

Welcome

“Those the show up, go up”

Ministry Marketing Solutions Inc., founded in 2000, is an online branding and social media PR agency that provides services for best-selling authors, nonprofit organizations and entrepreneurs. Founder, Pam Perry, who won a national contest as the Savviest in the Social Media in 2010, was featured in an article on social media in BlackEnterprise.com and is one Detroit’s top 100 Tweeters. She is a “social media evangelist” determined to convert others into “believers” in blogging, podcasting, tweeting and online branding.

“I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another.Thanks!!!” Tony A. Gaskins Jr.

What are the goals of this teleseminar?

a)Learn what it takes to build your brand online

b)How to use amp up your traditional PR tactics in social media

c) Learn the “law of attraction” to attract clients, buyers, media and more….

d) Learn how to get more of the three “F”s*

*friends, follower & fans

First Things First

What is Public Relations?

It’s communicating with your audiences

Tell a story through the media (press, bloggers)

Announce a new book Educate your audiencesCelebrate milestonesHold special events

Why Do We Do It?

The purpose of marketing & branding

To Increase Awareness and Drive Sales

Awareness = engagement Engagement = trust Trust = belief Belief = possibilities Possibilities = purchases Purchases = customers Customers = Cha-Ching

& money - so you can keep doing what you love!

How do you do get started with limited technical knowledge &

minimal PR Expertise?

1.Understand your brand2. What do you want to be “known” as?3. Who do you want to attract? Your target?4. How do you want to position yourself in this target?

Public Relations 101 TacticsContent: Spokesperson, Key messages,

Website, books, articles, etc. Announcements/Press Releases

Wire services: PRNewswire, BlackPR.com, PR.com, etc. Media Outreach

Local & national media: print, radio, TV & magazinesEvents

Book signings, seminars, cause marketing efforts, local charity events, special receptions

Social Media’s Impact on PR Practices?

The Quickest Way to Get Known

Talking WithNot At

Why Do We Use It?

Create curiosity & deliver content. Cheap & Fast!

Social Networking is BIG business!

Building relationships – old vs. new

It’s simple

Social Media gives us new tools to share some of yourself and your business

Blogging, podcasting, streaming, tweeting…• Develop relationships with influencers & target audience• Build an online following of “raving fans” or a “tribe”• Share vast expertise and knowledge – become known as

an “expert”• Be seen and be heard

Where Do You Start?

YOU – personallyare likely on

Celebrate your FansJoin GroupsShare links

Build your Network

Your updates are fed to your contacts

Receive news from important influencers

Receive links to important events

Promote Company

Promote Events

Promote Clients

Introducing the New Online Publicity Campaign by Ministry Marketing Solutions!

Now, let’s head over: www.facebook.com/pamperrypr and www.facebook.com/pamperryfanpage

• Saw Facebook update from reporter writing feature story on client’s competitor. • Quickly contacted and offered additional sources; secured an interview for client

that day. • Client was prominently included in story they would have otherwise been left out of.

USA TodayEmail Professionals Help Get the Word OutBy, Jefferson Graham

Other examples from MMS Email marketing campaigns: Ty Adams (700 Club & secured national book contract with Time Warner)Monique Robinson (Life Today and James Robison)Bellandra Foster (CBN News)

ROI: Media Coverage

• Create a professional fan page or group• Keep updates consistent• Cross-post content (blog, video, URLs, etc.)• Ask friends, partners, customers to join• Be smart – it is not an open invitation to

pitch media

What Now?

Show Thought LeadershipResearch

Build your Network

Notifications from contacts

Updates from group members

Profile Updates

Linkedin Groups Group members receive automatic updates = invitations to share knowledge

Linkedin Answers

New Partners, Customers

Recommendations

Networking

Responding to reporters

Linkedin Answers

Linkedin for

Business Share news

Direct feedback from contacts

Linkedin Answers

Point to questions/Recommend Answers

Linkedin Answers

New Business

Recommending spokespersonNetworkingResponding to reporters

Example: Commenting to assist

Linkedin Answers

Make them an EXPERT

• Create Linkedin account or become more active

• Complete your profile • Use the status feature• Join interesting/valuable groups• Monitor updates/group updates• Be the expert – post/respond/share in

Answers

What Now?

Follow

Engage

Interest

Market

What do people really “tweet” about?

Source: @Audreytan

What is the value of Twitter?

Capture/share significant events as they happen

Twitter Super Stars: thought leadership

listening/responding (comcastcares)adding value/sharing informationbuilding personal brand

Now, let’s head over to www.twitter.com/pamperry

Jump on Immediate Opportunities

ROI: Media Coverage

• Saw@ProfNet seeking sources by noon same day. • Responded to writer • Client’s inclusion in the article later that same day

CNBCLast-Minute Gifts for Her … and for Him By Cindy Perman

ROI: Thought Leadership

What Now?Jump right in!

Create profile including picture and bio

Gather your followersStart following us – we will follow you back! @pamperryCheck out who your followers are followingSearch by keyword (Twitter search)

Before following, read user’s streams to determine:If they are activeValue of their content

Just tweet! Address people in your posts to start

relationships - @ DM & RT themAsk questions/answer questionsBe patient – 3 month ruleFollow proper Twitter etiquette

What Now?

Top 5 reasons others might not follow you – it’s nothing personal

1.You don’t have a bio or picture

2.You don’t have any updates

3.You have a lot of updates but are just talking to yourself

4.You are following 2000 people and only 50 are following you

5.All talk; no conversation

This is where it all starts – the blog is your springboard to Brand online….You must: write, comment, engage,

learn & share!

Let’s look at some blogs

www.MinistryMarketingSolutionsblog.com

How to find blogs? Search Sites for Finding Blogs appropriate to

comment on:

Search Key words

Google Blogs www.blogsearch.google.com

Technorati www.technorati.com

My Blog Log www.mybloglog.com

Bloglines www.bloglines.com

Why comment on blogs? Develop relationships with influencers and

communities within your industry

Become a trusted, credible source of information

Shares your vast expertise and knowledge

Develop relationships with influencers

See and Be Seen

Conversation Do’s & Don’ts

Do• Be honest, transparent and authentic• Provide ideas & advice around subjects you are knowledgeable

about• Refer people to additional information

Don’t• Add “me too” responses• Be a salesperson or a promoter• Don’t bash the competition• Ask to trade links

Bad examples of Self-promotion

Self-promotionGOT 5 MINUTES? 24/7 U Can Listen in on this 5 MINUTE Call that's changing lives around the country. 64X-XXX-0034

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WIN A BODY MAGIC: Have you entered to WIN a Body Magic Reshaper? If not do so now the drawing is coming up soon

Next steps

• Start reading/lurking period• Pay attention to tone/comments• Look for topics of interest and expertise• Jump in• Watch for follow up comments

So, in 2010 hit the ground running~ I have a special offer to you who showed up!

What Now?

Final Thoughts1. Cut throw the clutter – deliver content. 2. Know the keywords3. Follow the leaders4. Comment on Blogs5. Buy a book a month – see the “recommended

reading” list and plan to READ.

You will get the Social Media handbook and will have all the tools, tips and techniques I use daily.

This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010.

Promote & Defend Your Brand So, you ask “where do you start, again?”

Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd

• Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.comwww.chocolatepagesnetwork.comwww.ezinearticles.comwww.myspace.comwww.blogtalkradio.com www.plaxo.com www.digg.com

It’s about building a list of friends, followers and fans……

Have Fun!Engage The Media, Attract them as “friends” Be Genuine! Be a giver! Quick “take away tools” to do today!

Use these secrets! • Eventbrite.com • Set up your Google profile (get on

first page of google) • Amazon.com - post reviews• www.search.twitter.com find

people with a problem…and give them a solution. Engage them first!

• Craigslist.com – post links • Mikago.com – screen share now• Freewebsite tool:

http://bit.ly/websitesforfree• www.pamperry.aweber.com

Twitter: @pamperryprSpecializing in Online PR Campaigns