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Firestarter! Social Media for Event Marketing & Building
Community Sheila Scarborough - Tourism Currents
@SheilaS@TourismCurrents
What's In This For
You?
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
What To Do First:
STOP!
@SheilaS@TourismCurrents
3 Basic Questions (yep, they still apply)
● What are your overall event marketing goals?
● Who is your market?
● Where are they online?
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Overall Event Goals ● Before: awareness, registration,
anticipation of value …. “Can't wait”
● During: sharing (onsite & off,) excitement …. “So glad I came”
● After: sharing, excitement for next year …. “I was there, so glad I went”
@SheilaS@TourismCurrents
HOLY COW, let me at 'em!
Is it social media time
yet?
Patience, grasshopper....
@SheilaS@TourismCurrents
Avoid Drowning● Do your homework● Know where to find
your market● Get in front of them
by listening first....
● ….and have a plan
@SheilaS@TourismCurrents
OK, it's time now....Boo-Yah!
@SheilaS@TourismCurrents
BeforeDuringAfter
@SheilaS@TourismCurrents
Social Media - BeforePossible goals before the event?
Raise awarenessWord-of-Mouth excitement
Encourage sharingConnect attendees
Support sponsors & Expo exhibitors
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media – Before
● Facebook Event pages
● Facebook status updates● On Facebook Pages● On people's personal profiles
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media – Before● LinkedIn Event Pages :(
● LinkedIn updates● On Company Pages ● On personal profiles● In Groups
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media – Before● Blog posts
● Your blog and others
● Speaker preview videos
● Photos & video from previous events
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media – Before
● Preview podcasts
● Conference venue info
● Conference town info
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media - During
Possible goals during the event?
Share content value among attendeesConnect attendees
Share with those not thereSupport sponsors & Expo exhibitors
Share fun social moments
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media – During
● Facebook updates continue● Live radio show on Blog Talk Radio● LinkedIn updates continue● Ustream live video stream● Tweets with hashtag
●Photos, photos, photos
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media - After
Possible goals after the event?
Share among attendeesShare with those who missed it
Help your industry knowledge baseSupport sponsors
Build more connections!
@SheilaS@TourismCurrents
Share
The
Afterglow!
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media – After
● Summary blog posts & link posts● Facebook Pages & profiles● Tweets – save on Chirpstory/Storify● LinkedIn status updates & Group
discussions● SlideShare for presentations
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Social Media's “Killer App” is....
….year-round discussion & community
@SheilaS@TourismCurrents
Build A Barn!
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Let's talk about Hutchinson, KS
@SheilaS@TourismCurrents
What social media is ....
…. and is not.
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Takeaways● It's networking & human relationships● Time + persistence = payoff● Social media is social communications● Meet your market where they are● Help attendees to share & grow
● Be more than a one-off event
@SheilaS@TourismCurrents
Photo Credits● Deb Brown & Colton:
BJMcCray Flickr
● Stop sign w/rabbits: Nationaal Archief on Flickr Commons
● Rules: Gord McKenna on Flickr
● Mr. Miyagi: ampedAsia
● Don't drown SAR swimmer : DVIDSHUB on Flickr
● Yell practice: TX A&M Cushing Library on Flickr
● SoMeT tattoo: Anne Hornyak Flickr CC
● OK Regatta: katsrcool Flickr
● People mover: KS State Fair
● Build a barn: BJMcCray on Flickr
● Hutchinson blogger fam: BJMcCray on Flickr
● Cat + beer: pinguino on Flickr
● (all others taken by me)
@SheilaS@TourismCurrents
Thanks for your time!
Sheila Scarborough
TourismCurrents.com
