Social Media Marketing for Green Industry Pros

Hashtag #WLCA19speaker@truenature [email protected]

630-774-8350Jeffkorhan.com

Social Media Marketing Social Media Marketing for Green Industry Prosy

Presented by Jeff KorhanSpeaker, Marketer, Consultant

August 19, 2009

S i l M k iSocial Marketing

©Jeff Korhan and True Nature® 2009#WLCA19

C i P i i lCommunity Principles


Th B S iThe Beer Summit


S i l ESocial EconomyExceptional Quality is Expected!

All Thing Being Equal…..1 Visible1. Visible2. Likeable3 T t th3. Trustworthy


U d di S i l M diUnderstanding Social MediaInteractive (Web 2.0)User ControlUser-ControlMulti-Media Real-Time Social WebSocial Web


P f All M k iPurpose of All Marketing

Getting Your Phone to Ring Getting Your Phone to Ring So You Can Make a Sale!


G i F d h W bGetting Found on the WebBroadcasting Your Message

1. On the Right Channels 2 Using the Best Medium2. Using the Best Medium3. For Specific Objectives


SEOSEO – Search Engine Optimization

Google’s Analytical Web1. Activity (Keywords)2. Inbound Links

Future: The Humanized WebFuture: The Humanized Web


K d PhKeywords Phrases

1. Location2. Expertise3 Credentials3. Credentials


B i SEO SBasic SEO Strategy

Social Media

BlogMedia

Comments

WebsiteWebsite


G i h GGet in the Game1. ‘Personal’ Blog2 LinkedIn2. LinkedIn3. Facebook4. Twitter5 YouTube5. YouTube


Y BlYour Blog

The Cornerstone ofYour Social Media Empire


Bl iBlogging Storytelling with a Purpose

PurposeVisibility Visibility Reputation and AuthorityLeads or Referrals


T d W d BlTypepad or Wordpress BlogInteractive WebsiteMulti-Media ContentMulti Media ContentHow You Do it: DifferentiationH d d f PHundreds of PagesEncourage Comments


Li k dILinkedInYour “Corner Office”Social Media DatabaseSocial Media DatabaseResumeP f i l GProfessional GroupsTestimonials


F b kFacebookHumanized Web% Owned by Microsoft% Owned by MicrosoftFriends and FansR l Ti S hReal-Time SearchPersonal


T iTwitterGlobal ReachReal -Time Search Real Time Search News - (Research)M lti M di C t tMulti-Media ContentApplications !

Tip: Place our Twitter address Tip: Place our Twitter address on you business card


Y T bYouTubeEveryone Loves Video65% Male Viewers65% Male ViewersGlobal ReachT t bilitTransportabilityOwned by Google




C Y O SCreate Your Own System Jeff’s System

Weekly Video Blog Posty gEmail post and video link to eZine listTwitter at night or when freegRead and comment on other blogs Ping.fm to update LinkedIn, Facebook, TwitterPing.fm to update LinkedIn, Facebook, TwitterUpload videos to other “niche” sites when free

e.g. GoGreenTube.com


e.g. GoGreenTube.com


S i l M di S iSocial Media Strategies

1. The Community Builder2. The Info-Preneur3. The Social Entrepreneur


Sh EShowcase an Event

“The Community Builder”





H R li ShHost a Reality ShowTh I f“The Info-preneur”


S CSupport a Cause

“The Social Entrepreneur”



Y SYour Success 1. It’s a Social Platform 2 Engagement is Everything2. Engagement is Everything3. Multi-Media – Interactive4. Complements your Current Marketing5. Build a System to get Results


J ff K hJeff Korhan [email protected]@truenature.com

630-774-8350


Business

Social Media Marketing for Green Industry Pros