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Jeffkorhan.com [email protected] 630 774 8350 630-774-8350 Social Media Marketing Social Media Marketing For Entrepreneurs: Getting New Customers Now Getting New Customers Now Presented by Jeff Korhan January 22, 2010

Social Media Marketing for Entrepreneurs: Get New Customers Now!

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This was the keynote presentation for the 2010 Tent Conference for the The Tent Rental Division of the Industrial Fabrics Association International, the only international trade association focusing on the tent rental market.The conference was held at the Scottsdale Plaza Resort in Scottsdale, Arizona.

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Page 1: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

[email protected]

630 774 8350630-774-8350

Social Media MarketingSocial Media Marketing For Entrepreneurs:Getting New Customers NowGetting New Customers Now

Presented by Jeff KorhanJanuary 22, 2010

Page 2: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

The Relationship Economy The Relationship Economy

©Jeff Korhan and True Nature® 2009

Page 3: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Th P f t StThe Perfect Storm

©Jeff Korhan and True Nature® 2009

Page 4: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

2010 Business Trends

1. Human-Centric Businesses

2. Collaborative Markets

3. Sustainable Communities

©Jeff Korhan and True Nature® 2009

Page 5: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Human-Centric Businesses

Monitor Your Brand

©Jeff Korhan and True Nature® 2009

Page 6: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Human-Centric Businesses

Get Comfortable with Authenticity

©Jeff Korhan and True Nature® 2009

Page 7: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Human-Centric Businesses

Learn the Language of the WebLearn the Language of the Webto be Relevantto be Relevant

©Jeff Korhan and True Nature® 2009

Page 8: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

©Jeff Korhan and True Nature® 2009

Page 9: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Collaborative Markets

Multi-Media Marketingg

©Jeff Korhan and True Nature® 2009

Page 10: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Collaborative Markets

News in Real TimeNews in Real Time

©Jeff Korhan and True Nature® 2009

Page 11: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Collaborative MarketsCollaborative MarketsContent Development & Management

The Source

Content Development & Management

Social Media

The Source

Blog Inbound Links

WEBSITE

©Jeff Korhan and True Nature® 2009

Page 12: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Blogging is Storytelling with a PurposeBlogging is Storytelling with a PurposeVisibility Visibility Reputation and AuthorityReferrals

©Jeff Korhan and True Nature® 2009

Page 13: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Sustainable CommunitiesHelp Communities Do What They Want to Do

©Jeff Korhan and True Nature® 2009

Page 14: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

S CSustainable CommunitiesEngage with Crowdsourcing

©Jeff Korhan and True Nature® 2009

Page 15: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

Sustainable Communities

Augment Your Business Model

©Jeff Korhan and True Nature® 2009

Page 16: Social Media Marketing for Entrepreneurs:  Get New Customers Now!

A Community of Communities

©Jeff Korhan and True Nature® 2009

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©Jeff Korhan and True Nature® 2009