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Social Media Marketing For Biotech and Pharmaceutical Industry Biopharm Company 26/04/11 Topic: Overview of Social Media How to use Social Media?- Case Study Tools for Social Media for Organization How to Start?
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Social Media Marketing For Biotech and Pharmaceutical Industry
Chakard Chalayut (@Molek) Digital Media Specialist Thoth Media Co., Ltd.
Tuesday, April 26, 2011
ABOUT ME
• Chakard Chalayut (@molek)
• Digital Media Specialist at Thoth Media Co.,Ltd.
• Guest Writer in Digital Marketing Trend section at Media
http://th.linkedin.com/in/chakardTuesday, April 26, 2011
About Thoth Media Co., Ltd.
• Digital Marketing total solution (Consult to implement) for the company who want to engaged to New Media and a brand community. We can do the impossible work to be possible by using New Media Marketing. We are expertise in our work and quarantine every work.
• Consult
• Community Growing
• Online Video Production
• Online Application
http://Thothmedia.comTuesday, April 26, 2011
Topic Overview of Social Media
How to use Social Media?- Case Study
Tools for Social Media for Organization
How to Start?
Tuesday, April 26, 2011
Overview of Social Media
Tuesday, April 26, 2011
Social Media is
+
Tuesday, April 26, 2011
History of social media marketing in Thailand
Blog
Blog
1995
2007
2010-2011
Tuesday, April 26, 2011
Social Media is not
1 way communication
Tuesday, April 26, 2011
Social Media is about
Conversation
Tuesday, April 26, 2011
Social Media is
Network
Tuesday, April 26, 2011
Social Media is about
Tuesday, April 26, 2011
Social Media is about
Friendship
Tuesday, April 26, 2011
Social Media is about
Sharing
Tuesday, April 26, 2011
Social Media is about
privilege
Tuesday, April 26, 2011
Why Should
U Care
Tuesday, April 26, 2011
Reason 1#
1/3 of Thailand population use internet
Tuesday, April 26, 2011
Reason 2#
1.24 of Thailand population use mobilephone
Tuesday, April 26, 2011
Social Network site is 4th online activity
Reason 3#
Tuesday, April 26, 2011
Reason 4#
Time Spent on Social Media is Growing at 4X the overall internet
rate.
Tuesday, April 26, 2011
Reason 5#
Social Media is democratizing communications. Big Times.
Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are in control
Rupert Murdoch
Tuesday, April 26, 2011
Reason 6#
Power of the word of mouth
Tuesday, April 26, 2011
Social Media empower the force from
Tuesday, April 26, 2011
Tuesday, April 26, 2011
In 2011
500,000,000 USERS
1/13 people use facebook
=
3rd population in the world
Tuesday, April 26, 2011
In 2011
last year, the number was a measly 150 billion
500,000,000,000 minutes spent on Facebook/month
Tuesday, April 26, 2011
In 2011
25,000,000,000 contents share on Facebook/Month
6X from last year
Tuesday, April 26, 2011
Tuesday, April 26, 2011
In 2011
8,300,000 USERS in Thailand=
1/8 of Thailand Population
=
1/2 of Thailand Internet Users
Tuesday, April 26, 2011
In 2011
150,000,000 USERS
50,000,000 tweets/day
Tuesday, April 26, 2011
In 2011
440,000 USERS in Thailand
Tuesday, April 26, 2011
5 years on Twitter
Tuesday, April 26, 2011
24 Hrs. the amounth of video uploaded to youtube every minute
2,000,000,000 views/day
Tuesday, April 26, 2011
4,000,000,000 number of photos on Flickr
Tuesday, April 26, 2011
93% of Social Media Users Believe a Company Should have
a presence in Social Media
Tuesday, April 26, 2011
93% of Social Media users think companies should treat social media as yet another channel for broadcasting bullsh*t
Tuesday, April 26, 2011
Old way Marketing is not success
“We want to talk to you, but we don’t want to hear back
from you. Unless you want to place an
order and if so click here.”
Tuesday, April 26, 2011
Customer behavior was changing.
Tuesday, April 26, 2011
How the Internet Is Changing Advertising
Tuesday, April 26, 2011
Funnel of the marketing
Tuesday, April 26, 2011
Tuesday, April 26, 2011
The Customer Decision Journey
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Ignorance of Social Media is Risk
lost a big opportunity
Tuesday, April 26, 2011
Ignorance of Social Media is Risk
Cause a big Problem
Tuesday, April 26, 2011
How to use Social Media?- Case Study
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
To Start a Social Media Marketing = Farming people know how to plant but not everyone can get the fruit.
Tuesday, April 26, 2011
Because
Tuesday, April 26, 2011
Social Media Marketing = Online behavior Marketing
Tuesday, April 26, 2011
Define your target group
Tuesday, April 26, 2011
Define What people need?
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Define What your position?
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Define What your content?
Tuesday, April 26, 2011
where is useful content for customer?
Tuesday, April 26, 2011
Concept 1#
Listen
Tuesday, April 26, 2011
Concept 2#
Tuesday, April 26, 2011
Concept 3#
Be Human
Tuesday, April 26, 2011
Concept 4#
Be Respectful
Tuesday, April 26, 2011
Concept 5#
Fun
Tuesday, April 26, 2011
Concept 6#
Transparent
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Case Studies
Tuesday, April 26, 2011
GLAXOSMITHKLINE - ALLI DRUG
- Obesity drug
Strategy-Discussion boards -Official Expert Dieticians- Coupons
Outcomes – 289631 members - 316708 message posts
Objective – Offer Support – Increase successof itʼs customers
Tuesday, April 26, 2011
BAYER SCHERING PHARMA - WORLD CONTRACEPTION DAY
Objective – Education & support – Increase sales of products
Strategy– Valuable Content
• Workshops• Online brochures & flyers
– Featuring prominent celebrities• Micha Barton • Kelly Osbourne
Tuesday, April 26, 2011
BAYER SCHERING PHARMA - Didget
Tuesday, April 26, 2011
Johnson & Johnson-Acuvue’s
The Acuminder app reminds you when it’s time to change your contacts.
Tuesday, April 26, 2011
Johnson & Johnson-Acuvue’s
Tuesday, April 26, 2011
Johnson & Johnson-Handprint
Tuesday, April 26, 2011
Sanofi-Aventis.TV
Tuesday, April 26, 2011
drive4copd
Tuesday, April 26, 2011
Pfizer UK -Man MOT
Tuesday, April 26, 2011
GNC Thailand
Share Content
Tuesday, April 26, 2011
Nutrilite - Thailand Official Page
Tuesday, April 26, 2011
Tools for Social Media for Organization
Tuesday, April 26, 2011
Gartner's Hype Cycle for Emerging Technologies
Tuesday, April 26, 2011
Website
Tuesday, April 26, 2011
Website
Tuesday, April 26, 2011
Social media to Website
Tuesday, April 26, 2011
Blog
Tuesday, April 26, 2011
Facebook Page
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Youtube
Tuesday, April 26, 2011
Flickr
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Emerging Tools - Layar
Tuesday, April 26, 2011
Emerging Tools - Location based Service
Tuesday, April 26, 2011
Emerging Tools - QR
Tuesday, April 26, 2011
Emerging Tools - App
Tuesday, April 26, 2011
Working Tools - Tweetdeck
Tuesday, April 26, 2011
Working Tools - hoosuite
Tuesday, April 26, 2011
Working Tools - seesmic
Tuesday, April 26, 2011
Working Tools - cotweet
Tuesday, April 26, 2011
Monitering Tools - Twittercounter
Tuesday, April 26, 2011
Monitering Tools - Bit.ly
Tuesday, April 26, 2011
Monitering Tools - Facebook insight
Tuesday, April 26, 2011
Monitering Tools - Google Analytics
Tuesday, April 26, 2011
Monitering Tools - TwentyFeet
Tuesday, April 26, 2011
Monitering Tools - Analytic.ly
Tuesday, April 26, 2011
How to Start?
Tuesday, April 26, 2011
Tuesday, April 26, 2011
Have a clear Objective
Tuesday, April 26, 2011
Research your situation in online sphere
Tuesday, April 26, 2011
Learn and understand Online culture
Tuesday, April 26, 2011
Listen
Tuesday, April 26, 2011
Select the right tool to the right media
Tuesday, April 26, 2011
Make a Strategy
Tuesday, April 26, 2011
ENCOURAGE YOUR STAFF TO JOIN
Tuesday, April 26, 2011
DO NOT HARD SELL
Tuesday, April 26, 2011
BE A STORYTELLER
Tuesday, April 26, 2011
Prepare for the worst case.
Tuesday, April 26, 2011
Tuesday, April 26, 2011