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Learn how social media can make a difference in the bottom line revenue for B2B companies. Follow the 3 Must Haves for social media lead generation activate change in your company.
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Social Media Marketing for B2B Companies
Become a Marketing Superstar with Social Media Lead Generation
/jeffreylcohen
@jeffreylcohen
in/jeffreylcohen
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
amzn.to/b2bsm2
I wrote The B2B Social Media Book
#B2BSM
We’ve got a a Problem
73% of CEOs
don’t believe marketers
drive revenueFOURNAISE MARKETING GROUP
Your opportunity to shine
Leads fix the problem
LEADS ARE A PROXYFOR SALES.
@JeffreyLCohen
Your goal shouldn’t be to buy leads. Your goal should be to buy customers.
“”Tweet This!
#B2BSM
1Tweet
FormLanding Page
How Social Media Leads Happen
Lead
Like CTABlog Post
Landing Page
+1 CTAProduct Page
Landing Page
3 MUST-HAVES FORSOCIAL MEDIA LEADGENERATION
Get people to connect with you.1
Get people to connect with you.
2 Get people to share your stuff.
1
3
Get people to connect with you.
2 Get people to share your stuff.
Place calls-to-action everywhere.
1
@JeffreyLCohen
Prospects don’t care about your products. They want solutions to their problems.
“”Tweet This!
#B2BSM
60% of the sales
cycle is over – before a buyer
talks to your salesperson.
CORPORATE EXECUTIVE BOARD
People to People
Follow. Friend. Connect. With People.
The shelf life of a social media link is
3 hours.
BITLY, 9/2011
THE
10-4-1RULE
THE
10-4-1RULE
Links to third-party articles
THE
10-4-1RULE
Links to company blog posts
THE
10-4-1RULELink to a company landing page
@JeffreyLCohen
Publishing and sharing content online is the single biggest lever to increase lead generation.
“”Tweet This!
#B2BSM
Get people to share your stuff
Closed Millions In Sales From Online LeadsROI – 2800%!
@JeffreyLCohen
Create awesome content and reducing the friction of sharing it.
“”Tweet This!
#B2BSM
Place Calls-To-Action Everywhere
Embed Tweets
3
Get people to connect with you.
2 Get people to share your stuff.
Place calls-to-action everywhere.
1
Prove the CEO
Wrong
You’re the Star
THANK YOU
amzn.to/b2bsm2
I wrote The B2B Social Media Book
Daniel Zucker (@djzucker)
Social Media Manager
Autodesk
Jen McClure (@jen_mcclure)
Senior Director, Social Media Strategy
Thomson Reuters
