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www.fp-imarketing.com
How to Make Social Media Work for Your Business
September 1, 2012
Agenda
What is Social Media Why You Should Care? Use Facebook for Business Use LinkedIn for Business Summary/Questions FoundPages
Quick Overview
What is Social Media?
Social media are websites and utilities that connects you with the people around you
MySpace
Networking with people
Become a member of community
Interact and exchange idea, opinion, experience, and perspective with each other.
Social Interaction
Why You Should Care?
Facebook numbers: Over 120 million active Facebook users
4th most trafficked website
Most trafficked social media site
Top social search engine
Adding 250,000 new users each day
Why
Social Media?
How to create Business Page?
http://www.facebook.com/pages/create.php
Publish Your Page
Become a “Fan”
Create an Engaging Page Events
Videos
Discussion
Photos
Discussion
Blog Articles
How to get started?
Example: ActiveConversion Business Page
Page
What Facebook do for you?
Leverage the Viral Nature of Facebook News Feed shows updates on your and your friends’
activity
Engage your prospects and clients personally Include link in your email signature
Blog about your Facebook page
Post a link or badge on your website or blog
Optimize for search Public info are indexed by search engines
Check your settings
Business page are indexed and searchable Based on # of fans
So… – What’s In it for Us?
Advertise on Facebook
Ad
Advertise on Facebook
Ad
http://www.facebook.com/advertising
Advertise a website, Facebook Page, Group, or Event you manage
Target your audience by location, gender, age, keywords, etc
Set your budget (choose PPC or PPV)
Create Facebook Ad
Ad
Utilizing LinkedIn
Reach potential clients through LinkedIn by conversing with people in “Answers”
Respond to service requests
Look for right person to contact at the organization you are seeking to do business with
LinkedIn Applications Google Presentation
Blog Link
Leverage Linkedin
LinkedIn Answers
Let you tap the knowledge of your professional network LinkedIn Answers offers an awesome opportunity to
get valuable answers from experts.
By providing the best answers to questions, your earn expertise
People don’t buy things. They buy solutions to problems; they want to fulfill a need
Enrich and grow your professional network at LinkedIn
Have to know your target audience and what problems they faces.
Q & A
LinkedIn and Search Engines
Reasonably good, quality site to get a link from not using the “nofollow” tag on their outgoing links.
LinkedIn Profile are indexed by search engine
Provide a way for search engines to find you and also drive qualified, relevant traffic to your website.
Summary/Questions
Social media connects you with people around you
Leverage viral nature of social media
Become a real member of the community
Add value to the community
Ask and answer question
Other people can listen in easily
Questions
Online Advertising
FP iMarketing
Calgary based firm specializing in online marketing products and services – 90+ clients since 2004
Nominated by Deloitte as a 2008 Tech Company-to-Watch
Proven, experienced online marketing expertise
Full service online marketing, including website development, online advertising and project management
Use the best tools, practices and trained personnel to leverage online marketing for YOU
1-877-872-2ROI
FoundPages.com
Clients
Artists of the World
Dent Clinic Calgary
Diversified Staffing
Evans Consoles
Johnston Group
Benchmark Management
West Canadian Graphics
South Centre Fine Cars
Len T Wong and Assoc
HC Piper Manufacturing
ABL Imaging
Clinicare Software
Westcor Mortgage
Red Arrow Bus
Genstar Development Co.
The Manor Villages
Jayman MasterBUILT
And more than 70 others!
Trusted by Over 90 Clients
