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My presentation at the 5th Marketing Conference at Cyprus
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N I K O S D R A N D A K I S - S O C I A L M E D I A C O N S U L T A N T
SOCIAL MEDIA MARKETING
THE FUTURE IS HEREit’s just not evenly distributed yet...
blogs,social networks,
wikis,forums,youtube,
facebook, search engines, podcasts
“Social Media is people having conversations
online”
(online) Marketing has shifted. It’s no longer on two domains
a) Corporate Website
b) Google Traffic
blogs,social networks,
wikis,forums,youtube,
facebook, podcasts,
why shouldyou care ?
it’s BIG
it’s BIG
90%of most buying decisions have started online one way or another
anyone can influence anyone
friendship is no longer local or face to face
new influencer ecosystem fundamentally changed how we buy
products - services
the Internet tribes
Source: Forrester Research
there is no demand for messages“ ”Doc Dearls
ContentContent
ContentContent
in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media“
”Seth Godin
your media
your media
out of control
Social Media
The Cryptonite case
Social Media
The Cryptonite case
Social Media
Social Media
The Cryptonite blog
out of control
Customer Generated Advertising
Customer Generated Advertising
out of control
new forms of cooperation
enabled by new technologies
create new forms of wealth
out of control
my.starbucks
how to start?
don’t run away
let go
listen
negative isn’t necessary bad
join in
help them share you
speak their language
Thank You!Nikos Drandakis
