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SOCIAL MEDIA MANAGEMENT
BY KOPI O KOSONG
WHY DO YOU NEED SOCIAL MEDIA
• Increase the likelihood of being found on the Internet with multiple channels of contact
• Show your customers that you are an active business through regular updates
• Increase customer trust with reviews Company
website
Google My Business Profile
Facebook Page
WHAT TO POST ON SOCIAL MEDIA
B2COur goal is to showcase the customer
experience and brand personality.
• Articles about using the product (e.g. for a coffee company, they would post an article about “26 Genius Mugs You Need to Drink Out of Right Now”)
• Photos of happy customers, people at work, local newsworthy events (e.g. LKY)
• Updates on the latest offers and promotions
B2BOur goal is to establish the company as
the thought leader in the industry.
• Articles about the latest trends and products (e.g. for a concrete sub contractor, an article from Singapore’s Building Research Institute)
• Photos of people at work (e.g. tradeshows, dinner & dance)
• Company updates (e.g. welcoming new hires)
Google My Business
Facebook Google + LinkedIn Twitter
Business profile that appears on Google search, maps
Top social network in Singapore wih 3.8M users
2.4M users Mostly used for B2B industry updates with 1.38M users
Smaller base of 1.2M users but with high user activity
First step to establish a digital presence
Absolutely essential for all businesses
Great if you are using gmail for your business email to reach your existing contacts
Only for B2B companies
Important for businesses with daily updates e.g. money changer
WHICH PLATFORM SUITS YOU BEST
*We did not include platforms like Instagram, Pinterest, Youtube, Tumblr as they require specific types of content such as photos or videos.
LETS GET TO WORK.
LEVEL 0: ONE TIME SETUP
• Set up of social accounts, page cover and profile photos in different sizes for each platform
• 5 initial posts (articles relevant to the industry) to be shared across all platforms
• Setup of scheduling software (Buffer/IFTTT) so that content manager only has to post it once and it will go to all platforms.
• Training of staff to manage the system
BASIC SETUP & TRAINING
These two platforms are the backbone for a digital presence in Singapore.
OPTIONAL
LEVEL 1: CONTENT CURATION
Workflow
Search for at least 2 relevant high performing articles per
week
Design one photo post per month (promotion or current
events)
Track and manage Facebook ads (Facebook is a “Pay to Play”
platform and a small advertising budget would help increase
awareness)
The KOPIOKOSONG Difference
Use of Snip.ly so that readers will go back to your site after the
article.
In-house web design according to your company’s branding
guidelines
Reporting and analytics of best performing posts and rationale Example of an event-
based postExample of a promotion photo
Sniply adds an overlay to the article with a Call to Action (CTA)
LEVEL 1: CONTENT CURATION
Frequency
Kopiokosong Social Media Management Level 1
Post relevant high performing articles Two times a week
Photo post for promotion or general events in Singapore
Monthly
Advertising to increase Facebook Page Likes or Boost Post
Weekly
Report and highlights of best and worst performing content
Monthly
Review brand guidelines and
confirm idea for photo post for the month
Create content calendar for review
Execute and reply to all customer comments
*Each Level 1 contract is for a minimum of 4 months.
LEVEL 2: CAMPAIGNS & CONTESTS
Research has shown that campaigns and contests are the way to go to build organic reach. Successful campaigns are easy to participate in with attractive prizes.
Contest LaunchContest Update Contest End
LEVEL 2: CAMPAIGNS & CONTESTS
Kopiokosong Social Media Management Level 2
Web design • Facebook cover photo • Campaign launch, update & conclusion
Included
Facebook promotion • Budget for promotion of post to increase awareness
$100 (Recommended to boost the post)
Campaign administration • Tabulating contest submissions• Reply to comments and queries • Randomized selection of winner and prize redemption
Included
Review brand guidelines, confirm prize and contest
guidelines
Review of web design, confirm launch date and length of contest
Execute and reply to all customer comments
LEVEL 3: CONTENT CREATION
The stuff that really works on social media.
Images Memes and infographics
ArticlesHow-to articles and listicles
VideosCompany or product
introduction and explainer videos
LEVEL 3: CONTENT CREATIONThe purpose of content creation is to add to your marketing collateral as evergreen material that you create with the purpose of sharing key fundamental information about your company and product/service. These can be used and reused within your brochures, tradeshows and social media.
Infographics showcase key findings in a visual manner for easy understanding
There is generally a shock and awe factor within the infographic that encourages the reader to take a closer look.
Articles allows brands to showcase a more in-depth or humorous look into what they do
To showcase a product, the company can write an article on “how to choose the best product” and address the customer’s concerns at each stage of the purchase intent. For SEO purposes, blog images are required, with a minimum of 300 words per article.
Facebook is now a destination for video, alongside Youtube.
Videos are the most popular types of content consumed on social media. We can customize animated videos for your company. For a showcase of simple animation videos, please visit here.
CALL ME FOR KOPIValerie Phay
Business Development
+65 94382413
