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benjamin engages socially on a client’s behalf in the form of blog articles and micro-blog posts
ghost-writing:
an article benjamin wrote, on a blog he designed: out of ink
micro-blogs
klout.com is a website measuring the amount of influence you have online through your social media connections
within the first 30 days of being hired, benjamin achieved a ten point increase of measured influence for a client, which takes several months for most users
what benjamin can bring to the table for the Paradigm Project
experience with establishing protocols, core-principles, and structure of a social media platform initiative-- from the ground up
benjamin has access to direct assistance from social media professionals who have research/analytics tools at their disposal, and make those resources available to him
some resources you should use, even if you choose another professional to help you
bottom-line: you want to reach the poor with something that makes a valuable change in their quality of life… i love that and i want to be a part of it too
Muhammad Yunus: A "social business" bottom line is concerned with how many people are helped. The bottom line of a profit-maximizing company says, "what is the return to YOU for your investment?"… you reverse that business model in a social business because YOU don't make anything… that's how you designed it… so that the return on investment is measured in the number of people helped.