Social Media Taster Course 4. Making more of your website

Toby ParkinsUKNetWeb Limited

4. Making more of your website

• What can be done?• What’s the benefit of that?• Who’s doing it?• Where do I start?• Making the most of your resources • Does it make any money?

What can be done?

• User Generated Content• Integrated Blogs / Microblogs• Live Chat / Virtual Assistance• Sharing Functionality• Social Connections• Content Libraries• Passive Marketing• Customisation and Integration

What’s the benefit of that?

• Increases website ‘Stickiness’ • Helps customers make informed choices• Increases site traffic• Drives Word of Mouth recommendation / referral• Builds credibility• More ‘Shop Windows’

Making the most of your resources

• Streamline processes• Make the most of technology• The power of communities• Reuse information

Who’s doing it?

Locally• Poppy Treffry• UKNetWeb• British International Helicopters

Nationally• Littlewoods

Internationally• Nokia• Zappos

Where do I start? - Actions

Set up the following for your business:

• A Facebook Page• A Wordpress Blog

Case Study – Poppy Treffry

Making the most of your resources - Tips

• Incorporate a Blog in your website• Utilise RSS Feeds• Feed content into other spaces• Link spaces together• Let your customers help you• Work with your developer

Does it make any money? - Zappos

• Strong Customer Focus• User Generated Content• Use of video to communicate messages• Extensive Content Library• Social Profiles and Engagement• Integrated Blog

Does it make any money?

Over the years, our focus on service has resulted in our fast growth, driven primarily by

repeat customers and word of mouth.

Zappos

Show me the money…

Gross Merchandise Sales: at Zappos

1999: Almost nothing2000: $ 1.6m2001: $ 8.6m2002: $ 32m2003: $ 70m2004: $184m2005: $370m2006: $597m2007: $840m2008: Over $1 billion

Social Media for Business – More info

• Visit the UKNetWeb Bloghttp://www.uknetweb.com

• Connect with me on Facebook, LinkedIn and Twitter

• Check out our presentations on Slideshare and You Tubewww.slideshare.net/uknetwebwww.youtube.com/user/uknetwebsm

Social Media for Business Services

• Social Media Workshops (Team or Individual)

• Strategies / Action Plans for Business

• Coaching and Training

• Web Design and Development Services

• Customisation and Integration