Strategies Every Business Should “Follow”

Information in this presentation is based on general principles of law and is intended for information purposes only. Use of this presentation does not create an attorney-client or any other relationship between the speakers and the user. Neither Gunster nor the speakers make any claim as to the comprehensiveness or accuracy of the information.

This presentation and related information have been prepared by Gunster, Yoakley & Stewart, P.A. for information purposes only and do not constitute advertising, a solicitation, or legal advice. Such presentation, materials and information contained herein is not intended to create, and receipt thereof does not constitute formation of, and attorney-client relationship. The presentation, materials and information should not be relied upon for any purpose without seeking legal advice from a licensed attorney. The information contained in this presentation and related course materials is provided only as general information and may or may not reflect the most current legal developments; accordingly, this information is not promised or guaranteed to be correct or complete. Gunster, Yoakley & Stewart, P.A. expressly disclaims all liability in respect to actions taken or not taken based on any or all the contents of this presentation or related course materials and information.

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

- Wikipedia

Conversation

http://www.youtube.com/watch?v=5YGc4zOqozo

“The damage to United’s brand was undeniable.” – Ryan McCarthy, Huffington Post

“…within four days of the song going online… the bad PR caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million” – Chris Ayres, Times Online

HUGE

FAST

WILD

"Dr. Siegal's Cookie Diet is falsely promoting that I'm on this diet. NOT TRUE! I would never do this unhealthy diet! I do Quick Trim!"

"If this Dr. Siegal is lying about me being on this diet, what else are they lying about? Not cool!"

Siegal v. Kardashian

It can happen to you.

Defamation…

• Communications Decency Act• Employees and Endorsers

Defamation…

Advertisers are on the hook.

FTC Endorsement Guides…

Gift cards

for

blogging

1. Adopt written policies

2. Monitor compliance

You want its “safe harbor.”

DMCA…

Viacom v. Google (YouTube)

•Class action lawsuit

•Transparency

Have Policies

Provide Training

Call Early

Browse-Wrap and Click-Wrap

Don’t Make It Yours

Don’t Ignore the DMCA

Monitor Use of Trademarks

Have a War Room

Questions?

Strategies Every Business Should “Follow”

Gaida Zirkelbach, Esq.

Twitter: @gaida

LinkedIn: /in/gaida

Information in this presentation is based on general principles of law and is intended for information purposes only. Use of this presentation does not create an attorney-client or any other relationship between the speakers and the user. Neither Gunster nor the speakers make any claim as to the comprehensiveness or accuracy of the information.