1. Who is Jacob Voncannon? Baylor Graduate, Marketing Houston,
TX Native Grew up around Energy Business Fell in to Crane
Industry
2. There Is Hope! 3. http://bit.ly/yHRrHZ 4. WHAT ISSOCIALMEDIA?
5. SOCIAL MEDIA IS DIGITAL WORDOF MOUTH 6. ConfessionI am a
marketing nerd 7. WE HAVE A PROBLEM73% of CEOs dont believe that
marketingcontributes to the bottom line-Fournaise Marketing Group
8. What is B2B Social Media All about?1.Leads2.Leads3.Leads 9. What
is B2B Social Media All about?Leads are aproxy forsales 10. What is
B2B Social Media All about?TraditionalVSNew Lead Generation 11.
What is B2B Social Media All about?Traditional Lead
GenerationMailerTrack ROI 12. What is B2B Social Media All
about?Social Lead Generation 13. Moneyball Clip 14. Top 3 Tips for
B2BSocial Media Success 15. 1. Build a Strong Network of Social
Connections Online2. Post The Right Material For Your Audience 3.
Make the Blog The Center of Your Efforts 16. 1. Build a Strong
Network of Social Connections Online 60% of the sales cycle is over
before a buyer even talks to a salespersonSOURCE: CORPORATE
EXECUTIVE BOARD http://ow.ly/dfW55 17. 1. Build a Strong Network of
Social Connections OnlineB2B still is and Use Social Media to help
gainthat trust factor before youalways will be ever meet your
prospectsaboutrelationships. 18. 1. Build a Strong Network of
Social Connections OnlineTrust is the key Interactioncurrency in
Affection social media Time 19. 2. Post The Right Material For Your
AudienceThe10-4-1Rule 20. 2. Post The Right Material For Your
Audience10 10 Links to industry/third party articles4 4 Links to
Company Blog Posts (educational)1 1 Landing page to a lead
generating portal The 10-4-1Rule 21. 2. Post The Right Material For
Your AudienceProspects dont careabout your products.They want
solutions totheir problems - @JefferyLCohen of Radian 6 22. 3. Make
the Blog The Center of Your Efforts
PublicSearchRelationsEngineSocial Direct TrafficMedia Trade
ShowsReferral Business Advertising Traffic Blog Landing Your Blog
as the Center ofPage Social Media Leads - B2B Social Media Book 23.
3. Make the Blog The Center of Your Efforts1. Educate dont
inundate2. Be solution, end user minded3. Be consistent and
regular4. Dont approach a platform without a plan and calendar 24.
Differences Between Social Media PlatformsFacebook Visual platform
Lighter content Good for video 25. Differences Between Social Media
PlatformsPinterest Visual platform Inspirational Seamless Sharing
26. GE 27. GE Cont 28. Differences Between Social Media
PlatformsTwitter Quick and short News andupdates Great
foreducational 29. Differences Between Social
MediaPlatformsLinkedin Business &Educational Great for
articlesand long formcontent Groups forconversation 30. Social
Conversion & Closed Loop ReportingWe must make sure that our
futuredecisions are based upon data, and not a gut feeling 31.
Social Conversion & Closed Loop Reporting ?? ? ? ? 32. Social
Conversion & Closed Loop Reporting 33. Social Conversion &
Closed Loop Reporting Create revenue focused metrics Test, Test,
and Test some more Connect systems to see true ROI of social media
Integrated systems tell you what youre doing right 34. Review1.
Build a Strong Network of Social Connections Online2. Post The
Right Material For Your Audience 3. Make the Blog The Center of
Your Efforts 35. Resources and Additional Reading B2B Social Media
Book Thesaleslion.com business2community.com b2bbloggers.com
Copyblogger.com Contentmarketinginstitue.com 36. Thank you!Any
Questions?
