Enterprise should know Social Media is CEO problemBhupendra Khanal, CEO Simplify360

The Social CRM System will tell you the answer.

• Social Problem : 1

I have 2 M fans on Facebook. How many of them are actually my customers or potential customers?

• Solution

Get the CRM integration. Add the Social Fields in your CRM system and start collecting the Social Profiles in the customer application forms.

System Integration and Analytics is the answer.

• Social Problem : 2What is the ROI of Social Media?

• SolutionROI comes in 3 forms – Sales Generated, Cost Saved, Buzz Created.

Use coupons, micro-sites/landing pages, FB apps etc., feed the

data to the CRM system.

Convince the CFO to release the financial data. Create the

metrics like leads generated, leads converted, revenue

earned.

Use Social CRM for Customer Service and track cost per case

solved. Use the ad cost saved for impressions or leads generated, or use cost saved to get the space in

the mainline media. ROI is just there.

Buzz generated, if it is a metric for

you (it will be if you are brand

conscious), its fairly straight

forward.

First think – What is your story?

• Social Problem : 3How do I build my Social Media Strategy? What is the ultimate strategy?

• Solution

Every company have their Marketing strategy or Finance Strategy. Best practices can only take so far. Every business success comes from the art leader shows while using the available resources.

Social Media is no different. There is no ultimate way to succeed.

Build a strategy. Defend it with proper focus and action. Build a Story!

How should an Enterprise move forward?

Social Media = Social + Media

Social

Social Media Marketing

Social Listening

Social Commerce

Community Building

Social PR

Social CRM

Social Intelligence

Online Reputation

Management

Social Audit

Social Contact Center

Corporate Strategy

Brand StoryCelebrity Innovation

Medi

aYou either SUCK. Or you ROCK!

You either capitalize and earn.

Or miss the opportunity.

You are DOOMED

You competition isn’t better too!

These are CXOs problems

Modern Companies

Finance Operations Technology MarketingHuman

Resources

The CXOs – Chief Finance Officer, Chief Operations Officer, Chief Technology Officer, Chief Marketing Officer, Chief Strategy Officer

These are the CEOs problem. The CXOs directly report to the CEO.

• Corporate Finance

• Accounting• Taxation• Inventor

Relations

• Book keeping

• Office Security

• Office Set-up and Maintenance

• Product Building

• Technical Team Management

• Corporate Communication

• Branding• Lead Gen• Business Dev• Sales

• Hiring• Employee

Management• Employer

Branding

Social Media – The Working Model

Social Intelligence

Customer Service

Social Commerce

Social Media Marketing

Brand Management

Social Media Audit

CTO, CMO, CFO

CIO, CMO

CEO, CMO and CTO

CMO

CMO, CFO

HR Head

Who pays for Social Media?

The Fund should get allocated and passed from the CEOs and CFOs Office

Chief Social Media Officer

Introducing

SolutionCEO’s Office pays for it. Social becomes a part of the company culture.

Social Intelligence

Customer Service

Social Commerce

Social Media Marketing

Brand Management

Social Media Audit

CTO, CMO, CFO

CIO, CMO

CEO, CMO and CTO

CMO

CMO, CFO

HR Head

Chief Social Media Officer

Recommended Model for Social Media

Social Enterprise Working Model 1

CEO’s Office

Social Media Team

M/AD Agency

CTO’s Office

CFO’s Office

Human Resource

s

CMO’s Office

BPO/CS

Social Enterprise Working Model 2

CEO’s Office

Social Media Team [Functional Heads]Agency/

BPO

CS

M/AD

Social Media Head CMO’s Office

CTO’s Office

CFO’s Office

Human Resource

s

CMO’s Office

World’s First 360 Social Media Marketing Suite

Most comprehensive coverage of Global Sites

Sold in over 100 countries

Powering 6 business areas Serving 11 industry verticals

28 World languages covered

Trusted by Fortune 500 companies

So why settle for less?

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