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TEXTNGATO
75309
GC46173548404
LUKE WYCKOFFSocial Media Energy
Chief Visionary OfficerDenver, Colorado
SOCIAL MEDIA ENERGYServing clients such as
BIG PICTURE•80% of consumers are more likely to try friends’ suggestions because of social media•74% of consumers encourage friends to try new products because of social media •72% of consumers use social media to stay engaged with brands
•Less than half of brands use social media to drive awareness•Only ¼ of brands say word of mouth marketing is a top priority•One in ten brands say social media is a top priority
Social Company – A business that uses social tools and techniques to become more engaging and transparent
Engaging Transparent Flexible Social Company
BECOME A “SOCIAL COMPANY”
What is a Social Company?
Align your business goals
with your company culture
Gain Social Trust
Look at engagement
from different and unique
angles
Have a risk management
plan
Analyze your data
BECOME A “SOCIAL COMPANY”
Employment Brand - the full physical, intellectual, and emotional experience of people who work there, and the anticipated experience of candidates who might work there. It is both the vision and the reality of what it means to be employed there. It is both the promise and the fulfillment of that promise. The employer brand radiating out of your organization’s name inspires loyalty, productivity, and a sense of pride... or it doesn’t.
SOCIAL MEDIA RECRUITINGCREATE A DIGITAL EMPLOYMENT BRAND
ERIC ANDERSONFresh Encounter Inc.
Executive Vice President Findlay, Ohio
MOBILE MARKETING
Software Trumpia | Signal | iZigg
95% MessageOpen Rate
8% Coupon Redemption Rate
E-MAIL MARKETING
Software Constant Contact | Exact Target | MailChimp
25% Email Open Rate50% Coupon Open Rate
ICE CREAM DREAMS
Momma’sMenopausal
Madness
ICE CREAM DREAMS
22%COMMUNITYMARKETSFACEBOOKFAN INCREASE123%
PRAIRIEFARMSFACEBOOKFAN INCREASE
10.1%PRAIRIEFARMSDOLLARMOVEMENT3.5%
PRAIRIEFARMSCASEMOVEMENT
THE RESULTS
MIND BLOWING DATALowe’s El Paso
Social Media Data (1 day)
Facebook Users - 306,600 Facebook Page Posts - 680
Grocery Tweets - 1,181
Empty FridgeNeed Groceries
Making A Grocery ListGo Grocery Shopping
Tweet-pact - 127,759 People(Twitter Impact)
Steer or Cattle Tweets = 1
We have begun to effectively “listen” and “re-communicate” with our audience using a fraction of our traditional marketing budget.
IT WORKS.
THE AVERAGE TEXT COST $.02-$.10BUT EVERYONE WHO GETS IT, WANTS IT.
TEXTNGATO
75309
GC46173548404
HERE IS MY $.02
THANK YOU. QUESTIONS?
Eric Anderson & Luke Wyckoff