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Young Alumnae Series: Putting Your Best Foot Forward in Your First Career: Social Media in a Professional Context, St. Catherine University, November 2012
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SOCIAL MEDIA IN PROFESSIONAL CONTEXT
Young AlumnaeSpeakers SeriesNovember 2012
Sara Geneva Noreau Kerr@Sara_G_N_KerrSara-Kerr.com
How do you buy?
How do you make a decision?
What do you need to know?
Where do you go for information?
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Employers do the same thing.
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Clients
CoworkersBusiness Partners
HR Directors
Banks
YOU ARE A BRAND.
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BUILD ITPROTECT IT
Your Brand / Your E-Reputation
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Source: KBSD Marketing
What Employers (and others) Do Google you Visit your personal website Find you socially online Analyze what they find
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What you need A positive online presence Good branding An excellent biography
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What you should do Create your own online reputation Establish a positive online brand Google yourself -- regularly Monitor your social media presence Ensure there is more positive than negative Don’t reveal personal information Let your friends and family know what not to post
about you
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HOW?
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SOCIAL MEDIA
What social media does for you Boosts your SEO organically Establishes your expertise Demonstrates your writing skills Affirms your knowledge of social media Connects you to influencers Validates your knowledge of current trends & news Positions you as a source of information Distinguishes you from other job seekers
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Professional and Personal Social Media Realize that there are professional and
personal uses. Distinguish them. Brand them distinctly. Keep them separate.
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WHICH SOCIAL MEDIA?
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IT DEPENDS…
Selecting Social MediaWhat is your industry?How does your management use social
media?What’s trending?How can social media enhance your
personal brand?
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Social Media ExamplesProfessionalLinkedInA blogTwitter InstagramPinterestScoop.it
PersonalFacebookA blogTwitter InstagramPinterest
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How to Use LinkedIn Develop connections and meet 2nd degree
connections Share news that benefits your connections Get introduced Use Groups and Answers to demonstrate your
knowledge and learn something Map a company via the organization’s
LinkedIn company page Conduct basis people, company, and industry
research04/07/2023 © Sara Geneva Noreau Kerr 2012 15
How to Use a BlogOwn your own domain name Interact with your readersLink your blog to other professional
social accountsEmploy multiple pages on your blog
– Post a current and relevant blog roll– Include a thoughtful, professional biography– If not currently employed, explain the work you’d like to
do04/07/2023 © Sara Geneva Noreau Kerr 2012 16
What you should write aboutProfessionally
– Companies that you admire– Industries that you are interested in– News relevant to your career or your ideal job– Books that pertain to the above
Personally– Charities you support or– Non controversial causes
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Using Twitter / PinterestFollow your company and your
competitorsLearn industry trendsKnow news as it happensMeet and communicate with people
relevant to your career
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Using InstagramFollow your industryPost charitableBe cautious
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Curate a News ReportExamples:
– Paper.li (Twitter)– Scoop.it
How– Search and share in other media
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Lastly, just don’t… Rant or complain Use other peoples work (intellectual property)
without citation and permission Write about anything you wouldn’t discuss over
dinner with acquaintances– This usually means sex, politics, and religion
Ramble Post questionable photos Write about your current employer
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