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Social Media Impact for Restaurant Business
Overview of Restaurants industry and impacts of Social Media 1
Social MediaeMail
Newspaper/magazine adv.Radio adv.
Local coupon mailersFeatured with a daily deal company
Direct mailYellow pages advertising
YelpOutdoor/billboard adv.
TV adv.Foursquare
Door to door flyersGoogle adWords
OpenTableCitysearch
Other
0 10 20 30 40 50 60 70 80 90
% of respondents
Social MediaeMail
Newspaper/magazine adv.Radio adv.
Local coupon mailersFeatured with a daily deal company
Direct mailYellow pages advertising
YelpOutdoor/billboard adv.
TV adv.Foursquare
Door to door flyersGoogle adWords
OpenTableCitysearch
Other
0 10 20 30 40 50 60 70 80 90
% of respondents
Overview of Restaurants industry and impacts of Social Media 1
Among US Restaurant in March 2013
80% used social media
68% of Restaurants said they monitored restaurant review sites
Social Media is being used as a tools to listen customers, monitor sentiment, and create favorable brand impressions.
Key Component of Social Media Marketing2
Facebook Page
Google +
Mobile Website Mobile App
Facebook vs other Social Media 3
A total of 47 percent of Facebook users get news on the social
network
Facebook blows away its social network competition, with 30
percent getting news from the site, and YouTube coming in a distant
second, at 10 percent
65 percent of respondents said they got news from just one social
network, while 26 percent did so on two, and 9 percent on three or
more.
Facebook vs other Social Media why FB should be the primary focus 3
More comprehensive demographics
Fastest growing
Most engaged
More applications for marketing
What most other restaurants seem to be doing4
Simply gathering high numbers of likes/visits
Post pics that may be entertaining but provide value to the customer
Post menu items
Ask everyone to share without much results
There’s no real value in these numbers if you can’t analyze and convert to rev
One way to measure the effectiveness is to look at difference between likes and visits (shouldn’t be more than 20%)
Our Model5
Content Marketing
Creating content that customers or prospective customers can become vested in, content they’ll want to share
1
Our Model – Content Marketing5
Story Telling
BLAH
BLAH
Our Model – Content Marketing5
Behind The Scenes
Our Model – Content Marketing5
Customer Testimonial
Our Model – Content Marketing5
Call toActions
Our Model – Content Marketing5
ContestantIncentives
Our Model5
2Create an automated funnel that’s measurable (tie actions directly to revenue) – with automated sequence (not a broadcast)
Our Model5
3Viral Campaigns
Lead Capture
Optimize for mobile
Organic Search – Google Page 1
Our Contingency Program – If we can’t get you to page 1…you don’t pay
Paid Traffic
Highly targeted campaigns for just a few cents per prospect
The Flow of Facebook Process6
Page
2 BAIT (Fulfilled)
Page
1 BAIT is teasing
The Flow of Facebook Process (SHARE)6
FB Page
WEBPage
PostWeb
Static HTML
HIGHLY TARGETED PAID TRAFFIC PROCESS 7
ORGANIC SEARCH PROCESSContingency payment 8
Our unique process uses a combination of
Social Media Bookmarking
Google Hangouts and embedding Hangout codes
Article Back linking
Video Content
All to drive you to the top of Google Searches.
Our “Contingency Model” says if we don’t get you to
page 1 of Google are service is free.
