How to become a #spacetweep?

Social Media in the Global Space Community

ISU SSP13 – 11 July 2013

Social Media are a waste of time!

Real versus virtual friends?

Real versus virtual friends?Social media are about

SOCIAL(more than about MEDIA)

Virtual friends ARE real friends!

Why use social media?

Source: Omnibeat.com – John Zahn

Community by Twitter…or Facebook

…or YouTube

…or Flickr

…or FourSquare

…or all of the above!

…or Google+

…or IRL

The Space Community Needs You!

if you want more of this…

Why use Social Media for Space?

• To be part of a worldwide space community• To share your excitement with new friends

and

• To help the space industry in your country• To help the space industry worldwide

What are social media?

Boring definitions

• “Social media is digital content and interaction that is created by and between people.”Sam Decker – Mass Relevance

• “Social media broadly defined consists of any online platform or channel for user generated content.”Joe Cothrel – Lithium Technologies, Inc.

Social media channels• YouTube• Facebook• Twitter• Skype• Pinterest• LinkedIn• Flickr• Tencent Weibo• Connect2ISU• …

Different tools for different tasks• Facebook – For (SSP) social events and easy photo sharing• LinkedIn – For professional networking and job finding• Twitter – For microblogging and community building• Pinterest – For inspiration and idea generation• FourSquare – For location-based interaction with friends• YouTube – For sharing videos • Flickr – For photo sharing• Tencent Weibo – Facebook/Twitter-like in China• Connect2ISU – For staying in touch with your ISU family• …

Also for professional use!• Facebook – For very precisely targeted marketing• LinkedIn – To find employees• Twitter – To interact with fans and ambassadors• Pinterest – For visual marketing• FourSquare – To build customer loyalty• YouTube – To showcase your products/events• Flickr – For photo sharing• Tencent Weibo – For promotion in China• Connect2ISU – To find employees, ask space questions• …

How to become a spacetweep?

How to become a spacetweep?

• Be a social person

• Create a free Twitter account

• Become active!

Twitter takes time…

from denial:“Twitter is sooo stupid”

to addiction:“I love you tweeps!”

How to start with Twitter?

Beginners tips – your account:

– Select a good twitter name - you are a person– Fill out your real bio - you are a person– Fill out your real location - you are a person– Use a good avatar picture - you are a person– Do not lock your account - you are a person

Your Twitter bio

• Incomplete… • Complete…

How to start with Twitter?

• Beginners tips - tweeting:

– Follow a few spacetweeps– Just listen for a few weeks– Participate in conversation with friends– Try a few RT’s (retweets)– Try a few DM’s (direct messages)– Try a few @ replies– Be nice, just as IRL – you are a person!

What about community?

• Once you become part of the online space community, all kinds of cool things happen…

• Warning: Social media may change your life!

#NASASocialSocial media changed my life…

#AlexTweetup - #SamanthaTweetup

Social media bring you to remote places!

ESA/DLR #SpaceTweetup

This is YOUR community!

#SpaceUp Europe

Meet us!

ESA/DLR #ILATweetup

You will visit places you always thought could not be visited…

#AuroraTweetup

You will stay warm by excitement and friendship

Use of hashtags: #

• Hashtags highlight a topic, e.g. #SSP13

• Use to find new people to follow• Use to track a topic• Use to track an event

Event tracking

Statistics

Who to follow?

• Your IRL friends• Worldwide #spacetweeps• Space communities like • Space agencies• Space industry • Space journalists• Astronauts!

Agencies and industry

• @NASA• @ESA• @esaoperations• @esascience• @esa_EO• @DLR_en• @CNES_France• @federalspace• @ULALaunch

• @SpaceX• @oewf• @JAXA_en• @OrbitalSciences• @InsideKSC• @csa_asc• @HEspace• @ISUnet• @NEOShieldTeam

Communities and astronauts

• @NASAsocial• @SpaceTweetup• @SpaceUnites• @SpaceUpConf• @SpaceUpEU• @MarsCuriosity• @UNOOSA• @SGAC• @WorldSpaceWeek

• @AstroSamantha• @AstroKarenN• @Astro_Luca• @Astro_TJ• @Astro_Mike• @Cmdr_Hadfield• @Astro_Jfrancois• @Astro_TimPeake

Famous Spacetweeps

• @schierholz • @ageekmom• @andreasschepers• @danielscuka• @starlingLX• @spacekate• @ryinspace• @justbe74

• @ericarolfe• @elakdawalla• @nickastronomer• @astroN8• @flyingjenny• @badastronomer• @libbydoodle• @NickAstronomer

#SSP13 Spacetweeps• @ProfChrisWelch• @timmermansr• @rjmlaird• @SpaceCharlieUK• @dschor5• @nunolives• @SineadOS1• @leot1• @SpaceCowGirlMel• @The_Stargazer• @deltapilz• @richpassmore

• @dirkpitt2050• @SARscience• @703_Noemie• @VolcanoFile• @jcsalazaro• @utw1g• @numhero• @martinkawalski• @ruthie147• @junzi• @PeterDiamandis• @BillyTweet16

and you?

Thank you!See you on Twitter!

@timmermansr@WorldSpaceWeek

@SpaceUpConf