Embed Size (px)
DESCRIPTION
This deck provides a brief introduction to how the Christian college campus is uniquely situated to utilize social media tools to strengthen their community.
Citation preview
LIVING DIGITALLYusing social media on the Christian college campus
How can your campus use social media
to recruit students and strengthen community?
What makes a Christ-centered campus special?
Community
What does this have to do with social media?
What is social media?
Social media is the democratization of
information, transforming people from
content readers into content publishers.
It is the shift from a broadcast
mechanism to a many-to-many model,
rooted in conversations between
authors, people, and peers.
Or,
Social media is the creation of online content byanyone, anywhere. Media you can interact with.
MySpace
Blogs
Video-blogging
Podcasts
YouTube
Why should social media
matter to your campus?
These are the tools of today’s storytellers.
Who is telling your school’s story?
This brand-building storytelling is only going to increase.
It's where your students and families are
spending their time.
More than half of all online American
teenagers use social networking sites.
*
64% of online teenagers created content
*
People trust people. Not advertising.
Not marketing.
And they tell the best stories.
Social media is about
building relationships.
Ryan MoedeMarketing & Communications Manager | CCCU
*Pew Internet & American Life Project
