Social Media and Social Networking Town Hall Discussion

Why and How Product Managers and Marketers Need to Up their Game

William Toll @utollwi

VP, Marketing Yottaa

http://www.flickr.com/photos/telstar/1348916033/lightbox/

It’s OK to feel that you are being steamrolled

by Social Media

http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/

It’s not OK to not stock the lake.

http://www.flickr.com/photos/janbrasna/176341008/

Talk AT Many

http://www.flickr.com/photos/viagallery/3440496547/

OR

Engage WITH Few

Product Managers and Product Marketers Can Help Stock The Lake!

Produce Content and Share It to Be Found

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Why Social Media? – Content Syndication

Why Social Media? Employee Evangelist Example - Dell

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Why Social Media? Employee Evangelist Example - EMC

Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld

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Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged

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Example Community Page & Community Written White Papers

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Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance

Optimization Company and Rackspace a cloud infrastructure company..

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Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events

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Social Media tools help a massive product launch over 41 products launched in one day by EMC

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Social Media & Content Marketing Program Goals

• Leads• SEO Momentum

• “Real Time Results” – Google Caffeine Relevancy• Customer Feedback

• Sentiment Analysis• Thought Leadership & Engagement

– Blogger Outreach– Analyst Engagement– Customer and Prospect Engagement

• “Klout”– Reach & Thought leadership relevancy

• Awareness - # of mentions

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Employee Engagement & Thought Leadership

• Employee engagement makes it real• Employee engagement enables multiple vehicles &

links• Employee benefit = “Fame & Money” – Passion

Selected employees can be active here:– Twitter– Blogs– LinkedIn– Delicious, Digg– Blog Commenting/Guest Posting– Forums

• LOCAL Events – Sponsor, Speak, Engage, Network – – Send news, KW, trend info to marketing & sales - -share.

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Tactical Map: Social Media - Strategy and Vehicles

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Press ReleasesArticlesFlickrFacebookDelicious/Digg (s)Foursquare (s)Forums/DiscussionsEvangelist (s) Promotion

Blog(s)Twitter (s)YouTube (s)LinkedIn (s)Community PageLinks on 3rd Party Directories(s)

White PaperEvents PageWebinarHow-To-VideoPodcastSlideshare (s)Case StudyCustomer VideoEmail MarketingAnalyst Reports

(s)= Multiple

Thank You!

William Toll @utollwi

VP - Marketing @Yottaa

www.yottaa.com

william@williamtoll.com