1. Social Media for Non-Profits:Challenges and StrategiesPaul M. Di Gangi, Ph.D., Security+Loyola University Maryland

2. To truly understand social media... You need to go back to the beginning... to the group that was trying to share...what interested them! 3. They started with this. 4. And look what they did?Connecting the dots broadenedour experiences. 5. And as these dotsbecame connected People started to want to speak up! 6. Culture 7. Participatory Culture 8. No longer bound by physical boundaries Networked Individualismhttp://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/ 9. We can choose our own paths Social Affordances9/6/2012 10. Social Participatory Culture 11. Technology that enhancesexperiences and adds depth to the relationships formed amongindividuals and/or organizationswhich is driven by users contributing content. 12. Social Media ValuePersonalizedContent & Social Infrastructure 13. OkayHow should Iuse #SM? 14. IT depends 15. Objectives Must DriveSocial Media Choices 1. Assess purpose /objectives 2. Determine strategies 3. Identify processes 4. Align social mediatools with objectives 16. RunGrowTransformVALUEEfficiency Intimacy Leadership- Cost Reduction - Relationships- Innovation 17. Disruptive Strategy 18. Success? 19. Im HookedGot any tips? 20. #SM is about mixing the right ingredients... 21. #SM is designed to be flexible... 22. Dont Make the Simple MistakeMore is NOT always better! 23. Dont Forget to See Whats Next! 24. http://www.youtube.com/watch?v=VQ3d3KigPQMCurrent Brand Affiliation 25. http://www.youtube.com/watch?v=GkHNNPM7pJAFuture Digital Storytelling 26. Questions ConnectRecommend 27. [image sources] AIDS Ribbon: http://www.flickr.com/photos/jonathansull/68997406/sizes/m/in/photostream/ ARPA: http://www.flickr.com/photos/_boris/2073802654/sizes/o/in/photostream/ ARPA II: http://www.flickr.com/photos/lifeontheedge/352906943/sizes/o/in/photostream/Earth: http://www.flickr.com/photos/gsfc/4426654941/Internet: http://www.opte.org/maps/Question Boy: http://www.flickr.com/photos/jordyn-tacozombie/5555279358/sizes/l/in/photostream/ Culture: http://www.flickr.com/photos/brizzlebornandbred/5130733677/sizes/o/in/photostream/Yahoo: http://www.flickr.com/photos/yodelanecdotal/2732354069/sizes/o/in/photostream/ Fence: http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/ Tunnel: http://www.flickr.com/photos/davic/2526920923/sizes/o/ Dancing: http://www.flickr.com/photos/executionsinfo/4733730209/sizes/o/in/photostream/ Egg: http://www.flickr.com/photos/rage_krisnha/4305089769/sizes/o/in/photostream/ Dime: http://www.flickr.com/photos/pagedooley/2407716116/sizes/l/in/photostream/Statistics: http://www.slideshare.net/bixal/mod-and-bixal-using-social-media-to-deliver-health-messages Girl Scouts: http://fastfood.ocregister.com/files/2008/01/girlscoutlogo.gif Chef: http://hospitalityjobs.foodchef.net/wp-content/uploads/2012/03/executive-chef.jpg McDonalds: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds- presentation?src=embed