Social Media for Local Businesses

Social Media Marketing for Local Business

Chris TreadawayJuly 21, 2010

34th state I’ve visited…

…which puts me 1 ahead of

But in all seriousness…

Chris TreadawayFounder, CEO Notice Technologies3 ½ years at Microsoft, Group Product

Manager for Web 2.0 StrategyBA – Louisiana State UniversityMBA – University of Texas

[email protected] -- @ctreada http://www.facebook.com/marketingbook

mailto:[email protected]

http://www.facebook.com/marketingbook

http://www.amazon.com/gp/product/images/0470569646/ref=dp_image_0?ie=UTF8&n=283155&s=books

Partial Client List

http://images.google.com/imgres?imgurl=http://www.montana.edu/freshmen/facebook_pic.jpg&imgrefurl=http://www.montana.edu/freshmen/&usg=__dQaPNQWrMZPy-HwLXU2FvKpcCPU=&h=790&w=2100&sz=135&hl=en&start=1&um=1&tbnid=WnsmOCuSOUlvmM:&tbnh=56&tbnw=150&prev=/images?q=facebook&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&sa=N&um=1

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http://images.google.com/imgres?imgurl=http://www.d.umn.edu/cla/faculty/troufs/images/email_icon.jpg&imgrefurl=http://www.d.umn.edu/cla/faculty/troufs/anth1602/pcweek01.html&usg=__Rw7M8utarxPo4vuNie4hwqDTlUY=&h=336&w=300&sz=13&hl=en&start=4&um=1&tbnid=r8LCCVi04OXUmM:&tbnh=119&tbnw=106&prev=/images?q=e-mail&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

http://images.google.com/imgres?imgurl=http://caise07.idi.ntnu.no/gifs/cellphone.gif&imgrefurl=http://caise07.idi.ntnu.no/practical_info.php&usg=__2qNlhiwJHbdpv1n2b4KOlQUYWQY=&h=360&w=334&sz=36&hl=en&start=1&um=1&tbnid=xT9wMZ61r7KFCM:&tbnh=121&tbnw=112&prev=/images?q=cell+phone&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

Old Spice TV ad 1978

http://www.youtube.com/watch?v=_d7fUSWRO5I

Most Successful Internet Marketing Campaign Ever

180+ personalized videos35 million video views in 7 days on YouTube!

Original Ad

Personalized Follow Up

http://www.youtube.com/user/OldSpice

http://www.youtube.com/user/OldSpice#p/a/u/1/9MeP-rVbDXc

Latest Social Media Statistics

• Facebook is the #1 social network in the world by a large margin

• Just under 500 million active users worldwide

• ~50% log in every day• Average session time – 55 minutes• Estimated 150 million people on Facebook

mobile (up from 65 million in September 2009)

• Twitter lagging in audience, repeated & habitual usage, and awareness

Local Penetration of Facebook

Milwaukee

460,000+ adults700,000+ in metro area

…and growing!!!

Milwaukee

Latest Facebook Demographic Data

Milwaukee area? ~44% men – roughly 400k women & 300k men

Facebook is Immersive

Anatomy of a Phenomenon

• 2003-2005 – sleepy, college phenomenon• 2006-2007 – college student early adopters move on,

want to keep in touch• 2008-2009 – Facebook goes mainstream

Revenge of the Big Brands

The News Feed Battleground

Engage or struggle…

• Play to your strengths• Establish authentic relationships

w/ local customers– Photos– Marketing communications

• Demand Generation– Drive traffic to your storefront– Announce real-time deals &

discounts• Customer Service

– Manage Complaints– Manage Reviews

Authenticity in Shared Experiences• Facebook prominent, but others important– Yelp, Citysearch, etc.

• Reviews and the like make everyone a publisher– Business

“We won’t charge you unless your car really needs work.”

– Customer“I had a great customer experience with Lamb’s

Automotive and Great Hills Auto Service.”

– Casual observer“Wow that was a great customer experience.”

Authenticity

Content is king

• Pages• Profiles• Facebook Advertising• Photos & Video• Twitter• YouTube• E-mail marketing• Good ol’fashioned print

Your Toolbox

It may seem frustrating…

But you can do it

• Expertise comes when you know what tool to use when & why…

• …you’re able to measure success & outcomes…

• …you know how to adjust your approach…• And make changes to your marketing

Baby Steps

• Self-serve revolution• Tools can help• Don’t be afraid to ask for help• Experiment• Fail to succeed• You’ll get there

Thank You!

[email protected] -- @ctreada

http://www.facebook.com/marketingbook

mailto:[email protected]

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