WHY IS THE FUTURE OF YOUR BRAND LINKED TO FULL HD TV?

m

We spend a third of our life sleeping. But since 2010, the second

human activity is no longer working, as it has been for centuries,

but watching television. And we are now not the only species

doing so. Man’s best friend is about to follow…

KEY FACTS*:

• Dogs in the UK on average watch almost an hour of TV every day.

• Labradors watch the most TV, with some clocking up to 2 hours a day.

• One-in-three dogs get noticeably excited when the theme tune of their favourite show starts playing.

• East Enders is their favourite TV show.

• Only 7% of the dogs were keen on football.

© Eleanor Pletts

RESEARCH:

New research published by Science Nordic,

shows that the number of dogs addicted

to television is set to rise. Apparently

Digital TV is much easier for dogs to

watch compared to analogue, as there

is a greater number of frames per second.

So, will dogs start to watch more TV than

their owners?

What the research doesn’t clarify

is whether male dogs feel it is

their god given right to be in

charge of the remote control!

*Digital Uk Research

There’s a revolution happening in the part our pets play in our lives.

It’s changing the way we think about what they need, want and

expect of us. So is your brand capitalising on the trends?

WHAT IS ALREADY HAppENINg... (IF YOU THINK FROm THE pET OWNER’S pOINT OF VIEW):

• Social network space with doggie dating sites

• Blogs and even Facebark pages

• Webcams to watch your pets when you’re away

• GPS collars to track them when they stray “I wish brand owners

could think as a dog

and create the digital

future I want...”

BESpOKE REmOTE CONTROLS...

© Eleanor Pletts

coming July 2014regulated by

pETS’ OWN TV CHANNEL...

VIDEO gAmES...

© Eleanor Pletts

VIDEO ON DEmAND...

© Eleanor Pletts

SUpER BRANDS...

* Reliable sources say Apple is not creating a new

iTV product but is developing a new product

five times bigger than the iPad; the iPaw.

PUT YOUR BRAND AT THE HEART OF THE NEW RELATIONSHIP.There are few things more emotional than the relationship we have with our pets. We are a brand andinnovation company that has helped leading brands hook into the the way consumers feel deep down about a category and use that to develop their brands. We have a range of innovative tools to identify emotional insights and translate them into brand strategies, product innovation pipelines, consumerplatforms and packaging recommendations.

INTERESTED IN OUR APPROACH ANDCURIOUS TO SEE SOME CASE STUDIES THAT COULD CHALLENGE THE WAYYOU DO THINGS?

Just drop us a line.

Stephane Le MoullecButterfly London+44 (0)7974 836 521stephane@butterflylondon.com

www.butterflylondon.com

http://www.linkedin.com/pub/stephane-le-moullec/13/426/121